Gates: How Microsoft's Mogul Reinvented an Industry--and Made Himself the Richest Man in America

by Stephen Manes, Paul Andrews

Overview

Gates reveals the guiding genius behind the unparalleled success of the Microsoft Corporation— the biggest and most profitable personal computer software company in history— and exposes the intensely competitive tactics that help it dominate the desktops of America. Chairman and co-founder of Microsoft, Bill Gates is the most powerful person in the computer industry and the youngest self-made billionaire in history. His company's DOS and Windows programs are such universal standards that more than nine out of ten personal computers depend on Microsoft software. Under the "Microsoft Everywhere" rallying cry, Gates intends to expand his company's worldwide dominance to office equipment, communications, and home entertainment. Vivid and definitive, Gates details the behind the scenes history of the personal computer industry and its movers and shakers, from Apple to IBM, from Steve Jobs to Ross Perot. Uncovering the inside stories of the bitter battle for control of the expanding personal computing market, Gates is a bracing, comprehensive portrait of the industry, the company, and the man— and what they mean for a future where software is everything.

Product Details

ISBN-13:	9780671880743
Publisher:	Touchstone
Publication date:	01/21/1994
Pages:	560
Product dimensions:	6.00(w) x 9.00(h) x 1.60(d)

About the Author

Stephen Manes and Paul Andrews

Stephen Manes has covered the computer industry for more than ten years as a columnist and contributing editor for PC Magazine, PC/Computing, and PC Sources. Paul Andrews reports on technology for the Seattle Times where he covers Microsoft and writes a weekly column on computers.

Read an Excerpt

Witness the transformation! It was the theme of the day, the slogan for the biggest, splashiest software rollout yet concocted. It was emblazoned on posters, flyers, buttons. It sounded like the mantra of some bizarre religious cult— which in some ways it was. When you got right down to it, this whole Windows thing had been basically an act of faith, Bill Gates's faith in this vision of the future of computers— a faith that had taken him to the very top of the industry and transformed him into a national figure in the class of such inventor-promoter plutocrats as Thomas Edison, Henry Ford, and Howard Hughes. As the throng of press, industry-watchers, analysts, and customers filed into the auditorium, the giant screen above the stage displayed only the classic C:\> prompt that signified dull old MS-DOS. That essential "operating system" software served as a sort of butler for other programs, controlled virtually every IBM PC and compatible ever made, and had long been the underpinning of the Microsoft fortune. Now Windows was designed to wipe that prompt off the screen and take DOS into the future. With Japanese long-term tenacity, Bill Gates had steered this pet project through half a dozen incarnations over seven itchy years to response that had been anything but deafening. It wasn't easy to get people excited about a program designed, like DOS, mainly to run other programs, and that was pretty much what Windows was. Yet as he waited near a loudspeaker pumping out the mindlessly hard-driving music common to porn films and business "events," the high-stakes poker player in Bill Gates knew he was about to turn up an ace.