Advance Praise for Fusion Strategy:
"Fusion Strategy will be the definitive way for industrial companies to win against new competitors." — Indra K. Nooyi, former Chairman and CEO, PepsiCo; Member of the Board, Amazon
"I would strongly recommend that executives in industrial businesses read this book and learn how to integrate hardware and software to create customer value." — Vimal Kapur, CEO, Honeywell
"Fusion Strategy is a masterpiece. . . ." — Linda Yates, founder and CEO, Mach49
"Fusion Strategy will become part of the vocabulary of how we think about winning." — Marc N. Casper, Chairman, President, and CEO, Thermo Fisher Scientific
"Fusion Strategy is going to be central to unlocking value creation and securing the future success of every company." — Shailesh Jejurikar, Chief Operating Officer, Procter & Gamble
"A compelling vision for the next wave of digitization . . . . This is a great book." — Jeff Immelt, former Chairman and CEO, General Electric; Venture Partner, New Enterprise Associates
"Reading Fusion Strategy has been a truly mind-expanding experience for me." — Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India
"Govindarajan and Venkatraman have pointed corporations toward a North Star during some of the most challenging times." — Kinya Seto, President and CEO, LIXIL, Japan
"Fusion Strategy is essential reading for all our managers." — Anish Shah, Managing Director and CEO, Mahindra Group, India
"Fusion Strategy is an important book for our leaders as it makes the case that real-time insights have now surpassed assets as the most valuable competitive advantage that every company must seek." — N. Chandrasekaran, Chairman, Tata Sons; former CEO, Tata Consultancy Services, India
"Fusion Strategy moves beyond the buzzword hype around data and AI and brings much-needed clarity and strategic direction to the backbone of our economy—the industrial sector." — Marc Bitzer, CEO, Whirlpool Corporation