Fundraising: Hands-on Tactics for NonProfit Groups

by L. Peter Edles

Overview

Valuable techniques to maximize your fundraising efforts

In this era of financial cutbacks and reduced government spending, nonprofit groups must implement effective fundraising strategies to stay in operation. This updated edition of Fundraising shows how your nonprofit company can cultivate potential donors, utilize feasibility studies, train solicitors, obtain foundation grants, cut costs, and implement high-profile imaginative campaigns that top consultants use to get results.

Product Details

ISBN-13:	9780071461436
Publisher:	McGraw Hill LLC
Publication date:	12/28/2005
Edition description:	REV
Pages:	336
Product dimensions:	7.10(w) x 9.00(h) x 0.89(d)

About the Author

L. Peter Edles has directed annual and capital campaigns for organizations with varied missions for over 3 decades, and taught master degree courses in fundraising management.

Table of Contents

Part I: Premises and Ideas.
Part II: Pre-Campaign Activities: Minimizing Risks.
Broadening the Base.
Part III: Soliciting Large and Intermediate Gifts: Conducting Upbeat Training Programs.
Assigning Prospects and Getting Solicitations Underway.
Keeping Workers Energized.
Group Solicitations.
Grant Procedures and Proposals.
Part IV: Running the Small Gifts Drive: Understanding Small Gifts.
Givers and Approaches.
Knocking on Doors.
Telephone Appeals.
Word Power - Small Gift Alternative.
Part V: Putting the Drive to Bed: Post Campaign Follow-Up.
Part VI: Getting Your Message Across: Publicity.
Graphic Design for Non-Designers.
Frugal Way to Smashing Layouts.
Logos and Papers.
The Still Camera in Action.