From Soapbox to Soundbite: Party Political Campaigning in Britain since 1945

by M. Rosenbaum

Overview

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Product Details

ISBN-13:	9780333619452
Publisher:	Palgrave Macmillan UK
Publication date:	01/29/1997
Edition description:	1997
Pages:	315
Product dimensions:	5.51(w) x 8.50(h) x (d)

Table of Contents

List of Tables - Abbreviations - Acknowledgements - Introduction - Advertising - Party Political Broadcasts - Using the Media - Rallies and Conferences - Opinion Research - Personal Image - Party Identity - Campaign Materials and Direct Mail - Local Campaigning - Cross-Campaign Themes - Conclusion - Appendix: General Election Results - Notes - Bibliography - Index