Franchise: The Golden Arches in Black America (Pulitzer Prize Winner)

Franchise: The Golden Arches in Black America (Pulitzer Prize Winner)

by Marcia Chatelain


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The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America.

Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.

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Product Details

ISBN-13: 9781631498701
Publisher: Liveright Publishing Corporation
Publication date: 01/19/2021
Pages: 336
Sales rank: 69,830
Product dimensions: 5.50(w) x 8.20(h) x 0.90(d)

About the Author

Marcia Chatelain is a professor of history and African American studies at Georgetown University, and is a leading public voice on the history of race, education, and food culture. The author of South Side Girls, Chatelain lives in Washington, DC.

Table of Contents

Preface to the Paperback Edition ix

Introduction: From Sit-in to Drive-Thru 1

Chapter 1 Fast Food Civil Rights 22

Chapter 2 Burgers in the Age of Black Capitalism 58

Chapter 3 The Burger Boycott and the Ballot Box 87

Chapter 4 Bending the Golden Arches 121

Chapter 5 Black America, Brought to You by … 158

Chapter 6 A Fair Share of the Pie 197

Chapter 7 The Miracle of the Golden Arches 223

Conclusion: Bigger than a Hamburger 259

Acknowledgments 267

Notes 277

Index 313

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