Table of Contents
Foreword Tracy Stapp Herold, Entrepreneur Magazine's Franchise 500 Editor 1
Preface 3
Part 1 Franchise Fundamentals
Chapter 1 The Basics 9
Chapter 2 Franchise Best Practices and Franchise Bible Proprietary Strategies 17
Chapter 3 Understanding Franchise Legal Documents and Legal Considerations 33
Part 2 Buying and Operating a Franchise (Becoming a Franchise Owner)
Chapter 4 The Changing Landscape of Franchise Marketing and Recruiting 61
Chapter 5 Choosing the Right Franchise Opportunity 71
Chapter 6 Legal Considerations 81
Chapter 7 Obtaining Start-Up Financing or Funding 103
Chapter 8 Choosing Your Site and Building Out Your Location 107
Chapter 9 Building a Winning Team 119
Chapter 10 Franchise Finance Basics 123
Chapter 11 Tips to Help You Launch, Grow, and Thrive 127
Part 3 Franchise Your Business (Becoming a Franchisor)
Chapter 12 Franchising Fundamentals 137
Chapter 13 Franchise Law Considerations 143
Chapter 14 Building A Strong Franchise Organization 153
Chapter 15 Strategize To Thrive! 157
Chapter 16 Building Your Franchise Community 163
Chapter 17 Franchise Marketing 167
Chapter 18 Final Thoughts on Franchising Your Business 179
Part 4 Appendices
Appendix A Franchise Disclosure Document 191
Appendix B Franchise Agreement 233
Appendix C State Franchise information Guidelines 305
Appendix D Directory of State and Federal Agencies 313
Appendix E Amended FTC Rule Regarding Contents of a Franchise Disclosure Document 319
Appendix F Franchise Resources 355
Appendix G Glossary of Terms-Franchise Nomenclature 359
Appendix H Veil of Protection 367
Appendix I Registration States and Filing States 369
Appendix J North American Securities Administrators Association (NASAA) 371
Appendix K NASAA Franchise Commentary 373
Appendix L Multi-unit Commentary 383