With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
Foundations of Corporate Heritage
346Foundations of Corporate Heritage
346Product Details
ISBN-13: | 9781138833579 |
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Publisher: | Taylor & Francis |
Publication date: | 01/29/2024 |
Pages: | 346 |
Product dimensions: | 6.12(w) x 9.19(h) x (d) |