Table of Contents
Introduction 1
1 So What Is Organic, Anyway? 9
2 Why Your Beef Ain't COOL 15
3 Is Your Patty Safe? 21
4 What's Prime and Who Decides? 27
5 What Makes a Steak a Steak? 33
6 What Is Aged Beef? 39
7 What Should the Cow You're Eating Be Eating? 43
8 What's Good about Your Beef? 49
9 What's Bad about Your Beef? 55
10 The Life and Times of a Beef Cow 65
11 All You Never Wanted to Know about Processing 69
12 Following the Trail (of Boxed Beef) 77
13 Beef Is Food, but First It's a Currency 83
14 What's in a Brand? 85
15 What You're Allowed to Say, What You're Not Allowed to Say and What It Really Means 95
16 By the Way, What's a Byproduct? 105
17 A Change in the Beef World 111
18 When a Sixteen-Ounce Steak Is Not a Sixteen-Ounce Steak, and Other Lies 121
19 The Cuts You Probably Don't Know About (but Should) 129
20 Butcher the Butcher with Questions 135
21 Opinions Are Like Oxtails-Every Cow's Got One 145
Final Thoughts: Lively's Perfect World 157
Acknowledgments 165
Notes 167
Index 171