Table of Contents
Contents
Acknowledgments 1
Introduction 3
Part I: A Fundraising Story 11
1 Reach for the Stars, Then Go Further 13
Collaborator: Brenda McPhail
Part II: Engaging with Donors 25
2 Facilitators of Philanthropy 27
Collaborator: Birgit Burton
3 Fundraising from 30,000 Feet 35
Collaborator: Dick Jung
4 It’s Not About Me, and It’s Not About You 43
Collaborator: Carol Schmidt
5 The Three C’s of Successful Fundraisers 51
Collaborator: Ronald J. Schiller
6 Generous Fundraisers 61
Collaborator: Felicia Pulliam
7 Staying Put 69
Collaborator: Mark W. Jones
8 Facets of Leadership in Major Gift Fundraising 77
Collaborator: Matthew T. White
9 The Donor Development Cycle 85
Collaborator: Shaun Keister
10 Listening to Donors 99
Collaborator: Matt Senecal
11 The Power of Reciprocity 103
Collaborator: Linda Carter
12 Time and Fundraising 111
Collaborator: Sergio Gonzalez
13 Establishing Floors in Fundraising 117
Collaborator: Ilene Novack
14 Feelings and Fundraising 125
Collaborator: Carolyn Grady
15 When Donors Say No 131
Collaborator: Suzy Mink
16 Some Gifts Take Time 139
Collaborator: Thomas Hiles
17 The Long View 147
Collaborator: Mark Conzemius
18 Fundraising for Strategic Objectives 153
Collaborator: Mark Berlyn
Part III: Executing Donor Calls 161
19 The Solicitation Call 163
Collaborator: Jeffrey Byrne
20 How Much Should We Ask For? 173
Collaborator: Larry C. Johnson
21 The Solicitation Environment 183
Collaborator: Orv Kimbrough
22 The Triple Play 191
Collaborator: Ellen Howe
23 The Preemptive Strike 197
Collaborator: Jacob Heuser
24 Leadership from the Front 203
Collaborator: Joan Nesbitt
25 Saving the Best for Last 207
Collaborator: John Sentovich
Epilogue 215
Afterword: Why Do People Give? by Fred Alvis Bleeke 217
Index 235
About Martin Leifeld 239