Table of Contents
Foreword Craig Kielburger vii
Introduction Alan Broadbent xi
1 Leadership and Vision
Reimagining Your Organization Nick Saul 3
Leadership Rocco Rossi 10
Institutional Change Alok Mukhertee 16
Influencing Change John Oesch 23
Strategic Planning James Appleyard 27
Turning Your Organization Around Paul Davidson 33
Innovation Suzanne Gibson 38
2 Organizational Effectiveness
Leading an Inclusive Organization Kay Blair 45
Shared Services Sharon B. Cohen 49
Managing Risk Derek Ballantyne 53
Not-for-Profit Corporations Law Sheila Crummey 59
Dealing with a Large-Scale Emergency Thomas Appleyard 66
3 Human Resources
Effective HR Management Lynne Toupin 77
Improving Employment Relations Dave Mckechnie 84
Managing Union Relations Frances Lankin 91
Working with Volunteers Gail Nyberg 97
Managing Consultant Relationships David Pecaut 102
4 Resource Development
Financial Management Lois Fine 111
Translating Vision into Funding Paul Born 118
Approaching Grantmakers Successfully Robin Cardozo 122
Corporate Fundraising Susan Mcisaac 127
Fundraising for Small and Medium-sized Organizations Ross McGregor 132
Developing Resources Through Partnerships Helen Walsh 138
5 Communications
Branding Ian Chamandy Ken Aber 147
Strategic Communications Jennifer Lynn 153
Maximized Marketing for Non-Profits Donnie Claudino 157
Social Marketing Mark Sarner 162
Talking to the Media Carol Goar 167
Web 2.0 Jason Mogus 175
Building Conversations on the Web Marco Campana Christopher Wulff 183
Successful Networking Lisa Mattam 190
6 Advocacy and Policy
Government Relations Judy Pfeifer 197
Advocacy Sean Moore 204
Working with Government Budgets Dan Burns 212
Impacting Public Policy Benjamin Perrin 218
7 Governance
Managing Board-Executive Director Relationships Rick Powers 227
Board Governance Tom Williams 232
Diversifying your Board Maytree 237
Acknowledgements 247
The Editors 248
