Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World

by Nicole Casperson

Overview

Inspiring stories and actionable advice from highly successful women in fintech

Through a thematic table of contents, Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World takes readers on a journey that unveils the profound impact of the fintech industry on our global economy, fueled by the inspiring stories of women leaders who play an integral role in reshaping the financial landscape. Written by Nicole Casperson, an award-winning journalist and leading figure in the fintech sector, this book delivers actionable strategies and insights to navigate the fintech industry, drive positive change, and contribute to the ongoing transformation of the digital era.

In this book, readers will find stories from women such as:

• Shivani Siroya, Founder and CEO of Tala, showing how she communicated her vision to investors effectively, emphasizing its market potential, social impact, and alignment with emerging industry trends
• Lule Demmissie, CEO of eToro US, explaining how she successfully navigated corporate environments by building supportive networks and advocating for diversity
• Sallie Krawcheck, Founder and CEO of Ellevest, revealing negotiation tactics that enable successful women entrepreneurs in fintech to secure funding

Fintech Feminists: Increasing Inclusion, Redefining Innovation, and Changing the Future for Women Around the World delivers a roadmap for success to women in fintech, along with all business leaders and entrepreneurs who seek to thrive in an evolving and inclusive financial landscape.

Product Details

ISBN-13:	9781394273584
Publisher:	Wiley
Publication date:	10/22/2024
Pages:	368
Sales rank:	938,852
Product dimensions:	6.50(w) x 1.50(h) x 9.50(d)

About the Author

NICOLE CASPERSON is an award-winning journalist, podcast host, and a leading figure in the fintech sector, distinguished for her unwavering commitment to inclusivity and innovation. As the founder of Fintech Is Femme, she offers authoritative insights into the convergence of gender equity, finance, and technology.

Table of Contents

Introduction 1

Becoming a Fintech Feminist 6

What to Expect 13

Notes 16

Chapter 1 What the Fintech? 17

A Brief Fintech History 23

Fintech’s Mass Adoption Moment 29

Entrance into Cultural Consciousness 30

Rewriting Money Narratives 31

Financial Illiteracy Exposed 38

Be a Trojan Horse 39

Bitcoin’s Brief Glory 43

Reclaiming My Time 45

AI: Fintech’s New Paradigm of Growth 48

Open Banking and Generative AI 51

The Women Who Kicked Down Fintech’s Doors 52

Notes 56

Chapter 2 Get In, We’re Rescuing the Economy 65

Betting On Black 66

Consumer Fintech Is Alive and Well 69

How Women Became a Growth Market 71

Harnessing the Power of the Female Dollar 72

How Hard Is It to Raise a Series B? 80

You Can’t Wait to Have Fun 87

Unlocking the Care Economy 90

AI for Chief Household Officers 95

Tapping into Wealth Tech 100

Ten-Year Overnight Success 103

Notes 108

Chapter 3 Defying the Odds 113

Why Women-Owned Start-ups Are a Better Bet 115

More Disparity than Diversity 117

A Brief History of the VC Bro 121

Creating New Systems and Patterns 124

From Overlooked to on Trend 128

Increase the Swell of Female Founders 132

Network Effect 133

Tapping into Latina-Owned Businesses 136

Birth of a Super Angel 138

Investing in Women’s Health 151

Notes 153

Chapter 4 Financial Health Is Health 157

Necessity Is the Greatest Catalyst for Innovation 158

Hiding the Vegetables 159

Understanding Financial Behaviors 162

The Megaphone of Identity 164

Exercise Daily 166

Making Personal Finance Apps – Personal 169

Fearlessly Funding Females 175

Mental Health Meets Fintech 178

Product Inclusion – In Reality 180

Fintech for the Female Gaze 183

Notes 189

Chapter 5 Community Is Your Competitive Advantage 193

Investing in Gen Z 194

Rethinking Retirement Savings 197

Bridges and Tunnels 204

Growing out of Business 208

An Outsider’s Fresh Perspective 213

Money Circles 217

Notes 221

Chapter 6 Making Finance Work Worldwide 225

When In India 226

Why Women Are the Best Borrowers 235

Serving the Global Majority 243

Notes 252

Chapter 7 Root of Problems 255

No More Band-Aids 256

Access to Data to Drive Innovation Differently 263

Tackling Student Debt – And its Ripple Effects 269

Defeating Inequity with Data 277

From the Military to Fintech 285

Notes 293

Chapter 8 The Room Where It Happens 297

Not Throwing Away Our Shot 298

Tone at the Top 308

Playing the Cards We’re Dealt 311

Ain’t No Hold ’Em 313

An Unconventional Fintech CEO 321

Notes 327

Chapter 9 Progress Is Possible 329

The Next Era 330

Cause I Slay 332

The Fintech Future Is Female 335

Build As Fintech Feminists 338

Notes 339

About the Author 341

Index 343

What People are Saying About This

From the Publisher

"Every chapter of Fintech Feminists inspires and motivates readers to break barriers and innovate."
—SHEENA YAP CHAN, Wall Street Journal & Publishers Weekly Bestselling Author of The Tao of Self-Confidence

"The power of storytelling can move history, and we're lucky that with Fintech Feminists, Nicole Casperson has the pen!"
—LULE DEMMISSIE, Former CEO and Board Member of eToro US

"Fintech Feminists is a must-read for anyone looking to understand the dynamic intersection of gender and financial technology. Nicole's unique voice and sharp analysis make this an essential addition to the discourse on innovation and equality."
—DR. DANIEL CROSBY, New York Times and USA Today Bestselling Author of Personal Benchmark: Integrating Behavioral Finance and Investment Management

"Through riveting interviews and hard-hitting data, Fintech Feminists is an invaluable resource for any woman navigating the rapidly changing fintech industry."
—LISA CARMEN WANG, 4X National Champion & USA Hall of Fame gymnast, Founder & GP of Bad Bitch Empire