As the promotional campaign for
Grateful wound down,
DJ Khaled's unceasing media blitz continued briskly through 2017 and into 2018 with his role in Pitch Perfect 3 and a tour with
Demi Lovato, with whom he also recorded "I Believe" for
Disney's
A Wrinkle in Time. The week before that song was released, the long build-up for
Father of Asahd began with "Top Off," collaboration-wise a sort of sequel to the likewise extravagant "I Got the Keys" and "Shining," with
Beyonce,
Jay-Z, and
Future all similarly triumphant. A few months later came "No Brainer," an almost complete reunion of the squad responsible for "I'm the One,"
Khaled's first number one pop hit. Beside
Justin Bieber,
Chance the Rapper, and
Quavo -- the last of whom took the title literally by boasting that he "blow the brains outta yo mind" --
Khaled again hit the Top Ten of the Hot 100. Whether
Khaled was tweaking an algorithm that suggests optimal combinations of familiar and upcoming talent for his sessions, awaiting sample clearance, or delaying the release in respectful response to the tragic death of the revered
Nipsey Hussle,
Father of Asahd didn't arrive until the following May. Although instant, maximum commercial impact is no doubt the primary objective, the album does come across as more considered than the average
Khaled LP. Linked, survival-themed songs featuring the recently freed
Buju Banton (who connected with
Khaled back in 2001 on
Fat Joe's "King of N.Y."), start and finish it. The brashest moments, including a riotous meeting with
Cardi B,
21 Savage, and co-producer
Tay Keith, a showcase for an effusive
Big Sean, and "Top Off" and "No Brainer," are front- and back-loaded. In the middle and spreading outward are cuts that are emotionally mixed. These include a purely R&B number with
SZA, a cinematically resolute teaming with
Meek Mill and
Lil Baby, and a wistful reminiscence with
Travis Scott and
Post Malone. Above all is an appearance from
Nipsey, who proudly reflects upon his parents, partner, and children, concluding with "Startin' to see this life shit from a bird's view."
Khaled, credited as co-writer and co-producer of every track, sounds no less enthused here as a hype man, even when he proclaims, "Special cloth alert!" on his umpteenth track with
Jeezy,
Rick Ross, and longtime production associates
Cool & Dre. ~ Andy Kellman