Fashion Trends: Analysis and Forecasting

by Eundeok Kim, Ann Marie Fiore, Hyejeong Kim

Overview

This text is designed to introduce undergraduate students to the central concepts of fashion trends and forecasting. It provides them with a contextual overview that considers the roles of both consumers and industry personnel, as well as the impact of current sustainability and ethical considerations on shaping trends.

Product Details

ISBN-13:	9780857853158
Publisher:	Bloomsbury Publishing
Publication date:	05/09/2013
Series:	Understanding Fashion
Sold by:	Barnes & Noble
Format:	eBook
Pages:	192
File size:	5 MB

About the Author

EUNDEOK KIM is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA.

ANN MARIE FIORE is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.

ALICE PAYNE is an Associate Professor of Fashion at Queensland University of Technology, Brisbane, Australia.

HYEJEONG KIM was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

Table of Contents

Introduction

1. The Basics of Fashion Trends and Forecasting
Objectives
Introduction to Fashion Forecasting
Fashion Trend Terminology
Fashion Trends in Context
The Framework for Fashion Change

2. Consumers’ Role in Fashion Adoption
Objectives
The Innovation Adoption Process
Factors Influencing the Rate of Adoption: Attributes of the Innovation
Factors Influencing the Rate of Adoption: Consumer Adopter Categories

3. The Process and Methods of Fashion Trend Analysis and Forecasting
Objectives
The Process of Fashion Trend Analysis and Forecasting
The Methods of Fashion Trend Analysis and Forecasting
Future of Fashion Forecasting

4. The Role of Fashion Industry Professionals in Trend Development and Forecasting
Objectives
The Roles of Fashion Industry Professionals in Creating and Supporting Trends
The Roles of Trend Forecasters, Gatekeepers, and Trade Shows

5. Consumer and Industry Fashion Innovation and Diffusion Accelerators
Objectives
The Style-Confident Consumer
The Role of Industry Technology in Accelerating
Product Innovation and Diffusion

6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting
Objectives
Definitions of Social Responsibility and Sustainability
Increased Waste Due to Rapid Diffusion of Innovation
The Influence of Social Responsibility and Sustainability on Fashion Trends
The Contribution of Internet Information to Socially Responsible Consumer Decisions
Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms

7. The Format of Trend Forecasts and the Influence of Trend Forecasting on Business Decisions
Objectives
Formats for Trend Forecasts
The Influence of Trend Forecasting on Business Decisions

Editorial Reviews

Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling.

From the Publisher