Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate
Fashion Brands: Branding Style from Armani to Zara

Fashion Brands: Branding Style from Armani to Zara

by Mark Tungate

eBookThird Edition (Third Edition)

$31.99  $39.99 Save 20% Current price is $31.99, Original price is $39.99. You Save 20%.

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers


Overview

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. Fashion Brands takes you 'behind the seams', so to speak, exposing how the use of advertising, store design and the media has altered our fashion 'sense' and how a mere piece of clothing can be transformed into something with mystical allure.

Packed with first-hand interviews with fashion brand gurus and industry insiders, this fully updated 3rd edition of the international bestselling Fashion Brands has its finger on the fashion pulse more firmly than ever. It now includes more on celebrity fashion brands and the rise of the 'It' girls and their influence to further analyze every aspect of fashion from a marketing perspective.


Product Details

ISBN-13: 9780749464479
Publisher: Kogan Page, Ltd.
Publication date: 10/03/2012
Sold by: Barnes & Noble
Format: eBook
Pages: 240
File size: 809 KB

About the Author

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Adland and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.

Mark Tungate is a British journalist based in Paris. He is the author of several books about branding and marketing, including The Escape Industry, Fashion Brands and Adland. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times and The Daily Telegraph. He is a regular contributor to the ad industry intelligence site AdForum.

Alongside his writing, Mark Tungate is editorial director of the Epica Awards, an annual competition in which journalists who are specialists in their field celebrate excellence in design, advertising, PR and branded content. He has lectured on advertising and branding at universities and conferences around the world.

Table of Contents

    • Chapter - 00: Introduction;
    • Chapter - 01: A history of seduction;
    • Chapter - 02: Fashioning an identity;
    • Chapter - 03: When haute couture meets high street;
    • Chapter - 04: The designer as brand;
    • Chapter - 05: The store is the star;
    • Chapter - 06: Anatomy of a trend;
    • Chapter - 07: The image-makers;
    • Chapter - 08: They shoot dresses, don't they?;
    • Chapter - 09: This year's model;
    • Chapter - 10: Celebrity sells;
    • Chapter - 11: Press to impress;
    • Chapter - 12: The collections;
    • Chapter - 13: Accessorize all areas;
    • Chapter - 14: Retro brands retooled;
    • Chapter - 15: Targeted male;
    • Chapter - 16: Urban athletes;
    • Chapter - 17: Virtually dressed;
    • Chapter - 18: Rise of the bloggers;
    • Chapter - 19: The faking game;
    • Chapter - 20: Trendy toddlers;
    • Chapter - 21: Style goes back to the future;
    • Chapter - 22: Behind the seams

What People are Saying About This

From the Publisher

Essential for anyone wanting to make it big in the fashion biz." — Nicholas Coleridge, MD, Condé Nast 

"Journalist Mark Tungate presents a terrific overview of many key aspects of this gritty yet ephemeral business. This is a serious book... Tungate goes inside fashion firms that know how to sell dreams and illusions made of Italian fabrics and fine leather. We recommend this book to marketers - even those who are not fashion minded - who want to rejuvenate their creativity and pick up some new sources of inspiration and style." — getAbstract.com

From the B&N Reads Blog

Customer Reviews