Fair Trade in CSR Strategy of Global Retailers

by M. Stefanska (Editor), R. Nestorowicz (Editor), Kenneth A. Loparo (Editor)

Overview

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Product Details

ISBN-13:	9781349484355
Publisher:	Palgrave Macmillan US
Publication date:	02/17/2015
Edition description:	1st ed. 2015
Pages:	205
Product dimensions:	5.51(w) x 8.50(h) x (d)

About the Author

Magdalena Stefańska, Poznan University, Poland Renata Nestorowicz, Poznan University, Poland Tomasz Wanat, Poznan University, Poland Ewa Jerzyk, Poznan University, Poland Henryk Mruk, Poznan University, Poland Anna Rogala, Poznan University, Poland Grażyna Śmigielska, Cracow University of Economics, Poland Ryszard Stefański, independent researcher

Table of Contents

1. Theoretical Foundation of CSR in Retailing - Magdalena Stefańska and Grażyna Śmigielska Translated by Ewa Grzywaczewska-Stewart 2. Development of the Fair Trade idea in Europe and USA - Magdalena Stefańska and Renata Nestorowicz Translated by Natalia Spychała 3. A Critical Look at the Application in Practice of Fair Trade - Ewa Jerzyk, Henryk Mruk and Ryszard Stefański Translated by Waldemar Janowski 4. Corporate Social Responsibility and Fair Trade in Relations of Retailers with Suppliers - Magdalena Stefańska and Ryszard Stefański Translated by Ewa Grzywaczewska-Stewart 5. The Influence of Communications on CSR and Fair Trade on Attitude, Customers Behaviour and Retailers Perception - Tomasz Wanat and Magdalena Stefańska Translated by Ewa Grzywaczewska-Stewart 6. The Effect of Communicating CSR and Fair Trade on the Attitudes and Behaviour of Employees of Trading Enterprises - Anna Rogala, Tomasz Wanat, Renata Nestorowicz and Magdalena Stefańska Translated by Ewa Grzywaczewska-Stewart 7. Fair Trade - Trends for the Future - Henryk Mruk, Ewa Jerzyk, Magdalena Stefańska, Ryszard Stefański and Renata Nestorowicz Translated by Ewa Grzywaczewska-Stewart