Currently Facebook has more than 400 million users and it is anticipated that by the end of 2012 that number will have reached a billion. If Facebook were a country it would be the third largest in the world – that really puts things into perspective now doesn’t it. That means that your ideal target consumer likely can be found in Facebook land. But you need to know how to find them,and that’s where we can help. Here are 5 simple steps to advertising success on Facebook.
1. Target Your Market
One of the powerful things about Facebook is that you can easily target who will see your ads using a number of different variables that include age, geography, gender, workplace,education, relationship status, demographics, etc. as well as keywords.
2. Attract Then Engage
You will have to make a decision about where you are going to direct people – it can be your website or your Facebook application, group, event, or page. What’s nice about Facebook ads that promote pages is that Facebook includes a drop down “Become a fan” option. People are not required to visit your page to take action. Facebook ads are an excellent tool to promote events, get new fans, promote content, build brand recognition, and go much deeper and build trust. The amount of space you have is small so make sure to use it smartly. You get 25 characters for the headline to grab attention and then 135 characters for the ad itself.
3. Budget
Facebook ads are similar to AdWords. You bid on keywords and compete to have your ads shown. You can select either CPC (cost per click) where you pay each time your ad is clicked or CPM (cost per thousand) where you pay per 1000 ad views. To begin your campaign you’ll need to set your budget.
4. Test
You should always test your ad campaign. Facebook makes it pretty simple, although h all ads have to be approved by Facebook. Create a number of ad versions. Then you will be able to easily see which ad is performing the best.
5. Analyze
After you launch your ad campaign it’s important for you to start to track and tweak. Facebook gives you with a tool that provides insights on actual demographics compared to targeted demographics. This reporting makes it easier for you to determine which advertisements are working and where your ads are failing.
Facebook Marketing ebook Using Facebook to Build Your Success covers :
- 5 Simple Steps to Advertising Success on Facebook,
- Use Facebook Page to Drive Traffic to New Business,
- How to Use Facebook for Business,
- Grow Your Business Through Facebook Networking,
- Maximizing Your Facebook Page,
- Turning Facebook Ad into Business Success,
- Build Your Brand With Facebook,
- Using Contests and Freebies on Your Facebook Page,
- 8 Tips for Mastering Facebook Marketing,
- 5 Key Areas for Facebook Success,
- Do You Really Understand the Value of Facebook for Your Business?,
- Do You Know the Marketing Benefits of a Facebook Page?,
- Maximize Business Success Using Facebook,
- How to Create Your Facebook Business Page,
- Building a Powerful Facebook Presence,
- Learn the Secret to Successful Facebook Ads,
- Build Success for Your Business With Facebook Pages,
- How to Create a Successful Facebook Ad Campaign
- Use Facebook Ads to Target Traffic.
