External Communication in Social Media During Asymmetric Conflicts: A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine

by Bernd Hirschberger

Overview

Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.

Product Details

ISBN-13:	9783732855094
Publisher:	transcript Verlag
Publication date:	07/31/2021
Series:	Edition Politik , #108
Sold by:	Libreka GmbH
Format:	eBook
Pages:	312
File size:	6 MB

About the Author

Bernd Hirschberger works as a human rights advisor for the German Commission for Justice and Peace. Before starting a career as practitioner, he graduated with a PhD degree from the Ludwig-Maximilians-Universität München, examining external communication during asymmetric conflict in social media.

Table of Contents

Frontmatter 1
Contents 5
1. Introduction 9
2. Conceptualization 19
3. Theory - Explaining the selection of strategies of external communication 33
4. Case selection, research design & methodology 87
5. Empirics I - Identifying strategies of external communication in the conflict in Israel and Palestine 119
6. Empirics II - Interests 139
7. Empirics II - Opportunities 169
8. Empirics II - Crisis communication and alternative explanations 225
9. Conclusions 235
10. Literature and sources 251