Exploring Markets: A Very Brief Introduction

by Stefan Kühl

Overview

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence.

Product Details

ISBN-13:	9780999147955
Publisher:	Metaplan
Publication date:	09/01/2017
Series:	Management Compact , #2
Sold by:	Barnes & Noble
Format:	eBook
Pages:	60
File size:	722 KB

Table of Contents

Foreword: Market Exploration Instead of Market Research

 

1. Observing the Environment

1.1 An Organization’s Environment

1.2. Alignment with Similar Organizations in the Same Field

 

2. Beyond the Objectivist View—the Cognitive Turn

2.1. The Objectivist View of the World

2.2 “Forming”—How Organizations Create Their View of the Environment

2.3 The Diversity and Narrowing of Perspectives in Organizations

 

3. Approaches to Exploration

3.1. Re-Framing—Changing the Organization’s View of the Environment

3.2. “De-Generalization” of Statements

3.3. Hypotheses Formation—Articulating Assumptions in Order to Make Progress with Exploration

 

4. Options for Constructing Reality—Conclusion

Bibliography