Table of Contents
Foreword xi
Introduction xvi
Section 1 Creating Your Movement 1
Becoming the Expert
Secret #1 Finding Your Voice 6
Secret #2 Teaching Your Frameworks 48
Secret #3 The Three Core Markets or Desires 58
The New Opportunity (Your Offer)
Secret #4 The New Opportunity 77
Secret #5 More Money for the Same Framework 98
The Future-Based Cause (Your Movement)
Secret #6 The Future-Based Cause 121
Section 2 Creating Belief 147
Secret #7 The Epiphany Bridge 151
Secret #8 The Hero's Two Journeys 162
Secret #9 The Epiphany Bridge Script 175
Secret #10 The Four Core Stories 191
Section 3 "10X Secrets": One-to-Many Selling 201
Secret #11 The Perfect Webinar Framework 206
Secret #12 The Big Domino 214
Secret #13 The Three Secrets 229
Secret #14 The Stack and Closes 250
Secret #15 Trial Closes 285
Section 4 Becoming Your Dream Customer's Guide 297
Secret #16 Testing Your Presentation Live 301
Secret #17 The Perfect Webinar Shortcut 319
Secret #18 The 5-Minute Perfect Webinar 327
Secret #19 Plugging "Expert Secrets" into Your Value Ladder 333
Conclusion 345
Endnotes 349
Acknowledgments 353
About the Author 355