Table of Contents
Acknowledgments.
About the Author.
Introduction.
PART I Something Has to Give.
Chapter 1 Who Are You Listening To?
Chapter 2 Change Is a Choice.
Chapter 3 Rearranging the Chairs on the Titanic.
Chapter 4 Reinvention.
Chapter 5 Every Innovative Business Has a Great Story.
Chapter 6 The Alarm Is Sounding…and We Keep Hitting the Snooze Button.
Chapter 7 The World Is on Fire.
Chapter 8 Our Civilization Is a Pyramid Scheme.
Chapter 9 Five Bright Lights.
PART II Seven-Step Challenge.
Step 1 Do Whatever It Takes to Exceed Expectations.
Step 2 Commit to Daily Measurable Improvement.
Step 3 Develop an Accountability Matrix.
Step 4 Reinvigorate Your organization Through Multidimensional Thinking.
Step 5 Create a Culture of Shared Sacrifice.
Step 6 Trnsform Your Business Philosophy to a Triple Bottom Line.
Step 7 Dedicate Yourself to a Lifetime of Making a Difference.
30 Day Pledge.
Now Is the Time.
Resources.