Evil Plans: Having Fun on the Road to World Domination

by Hugh MacLeod

Overview

The acclaimed author of Ignore Everybody is back with more irreverent wisdom, wit, and original cartoons.

"It has never been easier to make a great living doing what you love. But to make it happen, first you need an EVIL PLAN. Everybody needs to get away from lousy bosses, from boring, dead-end jobs that they hate, and ACTUALLY start doing something they love, something that matters. Life is short." -Hugh MacLeod

Freud once said that in order to be truly happy people need two things: the capacity to work and the capacity to love. Evil Plans is about being able to do both at the same time. The sometimes unfortunate side effect is that others will hate you for it. MacLeod's insights are brash, wise, and often funny.

Product Details

ISBN-13:	9781101475751
Publisher:	Penguin Publishing Group
Publication date:	02/17/2011
Sold by:	Penguin Group
Format:	eBook
Pages:	192
File size:	3 MB
Age Range:	18 Years

About the Author

Hugh MacLeod is the cartoonist and acclaimed blogger behind gapingvoid.com and the bestselling author of Ignore Every­body and Evil Plans. After a decade working as an advertising copywriter, he started to publish online his "cartoons drawn on the back of business cards," which eventually he turned into a full-time job. He is known for both his art and for his thoughts on marketing, and has become a popular speaker.

Table of Contents

Introduction: "Everybody Needs an Evil Plan" 1

Welcome to the Hunger 9

The Market for Something to Believe In Is Infinite 12

Create Your Own Global Microbrand 17

Keep It Simple 22

Join the Overextended Class 26

Have a World-Class Product 31

Make Art Every Day 38

Fill In the Narrative Gaps 42

Remember Who You Really Are 49

Treat It Like an Adventure-an Adventure Worth Sharing 52

Success Is More Complex Than Failure 56

Sleep Rough 60

Create "Social" 64

Create Snowballs 68

Avoid Dinosaurspeak 72

Find Your "Moment" 75

Embrace Crofting 82

The Tao of Undersupply 86

Don't Be "Middle-Seat Guy" 89

Cheap, Easy, Global Media: The Revolution Is Already Here, and It's Permanent 94

"The Twenty": Control the Conversation by Improving the Conversation 98

The "Creative Life" Is No Longer One of Many Economic Options; It's Now the Only Option We've Got 102

What Entrepreneurs Can Learn from Artists, and Vice Versa 104

No, You Can't Have It All 107

If Your Boss Won't Let You Articulate Your Evil Plan During Company Hours, Quit 111

Get Other People to Hate You 115

Steal Time, Every Day 120

The Pressure to "Not Be Shit" 122

A Good Customer Base Is the Best Marketing Plan There Is 125

Continuity Is Key 129

Create Expressive Capital 131

Good News! You Don't Die. 134

"This Is It" 140

"Take the Cream Off the Top, Leave the Rest Behind" 144

"Live in the Market, Not in the Spreadsheet" 147

Don't Worry If You Don't Know Absolutely Everything Before Starting Out 151

Death by Stuff 160

Everything Begins with the Act of Gift-Giving 164

Be a Waker 168

Human Beings Don't Scale 171

Evil Plans Are Not Products; Evil Plans Are Gifts 173