This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.
1138595549
EVERYTHING ORIGINATED FROM MILK: CASE STUDY OF NESTLE: Case Study of Nestlé
This book is essentially a case study of food giant Nestlé, the largest food company in the world which was born in the town of Vevey, Switzerland over hundreds of years ago. Prof Takahashi's interest in Nestlé was sparked 50 years ago when he visited Nestlé during a trip to Switzerland. He took painstaking efforts to research and discover the secrets of Nestlé's success over the last few decades. In this book, Prof Takahashi expounds what has made Nestlé a world-reigning global corporation despite its small domestic Swiss market through examining its corporate strategy and R&D, and illustrates how Nestlé became the most representative and symbolic company among today's successful Swiss companies.
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EVERYTHING ORIGINATED FROM MILK: CASE STUDY OF NESTLE: Case Study of Nestlé
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EVERYTHING ORIGINATED FROM MILK: CASE STUDY OF NESTLE: Case Study of Nestlé
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Product Details
| ISBN-13: | 9789811235924 |
|---|---|
| Publisher: | World Scientific Publishing Company, Incorporated |
| Publication date: | 05/14/2021 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 168 |
| File size: | 5 MB |
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