Event Planning and Management: Principles, Planning and Practice

Event Planning and Management: Principles, Planning and Practice

Event Planning and Management: Principles, Planning and Practice

Event Planning and Management: Principles, Planning and Practice

Paperback(3rd ed.)

$49.99 
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Overview

Plan and deliver successful events with this practical textbook of essential theory and practice for students studying event planning and management.

Product Details

ISBN-13: 9781398607101
Publisher: Kogan Page, Ltd.
Publication date: 12/27/2022
Edition description: 3rd ed.
Pages: 360
Sales rank: 597,145
Product dimensions: 6.02(w) x 9.06(h) x 1.14(d)

About the Author

Ruth Dowson was Senior Lecturer in events management at the UK Centre for Events Management at Leeds Beckett University, UK for over 14 years. She has more than 30 years of experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors.

Bernadette Albert is Senior Lecturer at Leeds Beckett University, UK, where she leads the undergraduate programme in Event Management. She draws on extensive experience in managing and advising on international, state, civic and private events.

Dan Lomax is Senior Lecturer at Leeds Beckett University, UK. He has 25 years' experience in the live music and cultural events sector specializing in content creation, event planning and operational delivery.

Table of Contents

* Section - 01: Events – the changing environment 1; * Section - 02: The event planning model; * Section - 03: Research, concept development and feasibility screening; * Section - 04: Developing your events programme and content; * Section - 05: Venue selection and site planning essentials; * Section - 06: Production and operational logistics; * Section - 07: Staffing and human resources in events; * Section - 08: Drawing in the crowds – marketing events; * Section - 09: Finance, budgeting and procurement in events; * Section - 10: A practical guide to managing an event on the day; * Section - 11: Measuring event success – evaluation insights; * Section - 12: Events – the future
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