Event Entertainment and Production / Edition 1

by Mark Sonder, Joe Goldblatt

Overview

From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, The Complete Guide to Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.

Product Details

ISBN-13:	9780471263067
Publisher:	Wiley
Publication date:	12/12/2003
Series:	Wiley Event Management Series , #13
Edition description:	New Edition
Pages:	456
Product dimensions:	7.40(w) x 9.30(h) x 1.00(d)

About the Author

MARK SONDER, MM, CSEP, is founder and CEO of Mark Sonder Productions, a leader in providing headline entertainment and production services for special events. Recognized as an industry expert, he is a highly sought after speaker and is on the faculty of The George Washington University.

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Table of Contents

Foreword ix

Preface xi

Acknowledgments xv

PART ONE The Entertainment and Event Production Industry 1

Chapter 1 The Entertainment Economy: Big Business 3

Chapter 2 Global Opportunities for Event Entertainment and Production 17

Chapter 3 Becoming a Leader in the Event Entertainment and Production Fields 37

Chapter 4 Opportunities for Future Growth and Development 55

PART TWO Researching, Designing, and Planning Production and Event Entertainment 79

Chapter 5 How to Research the Needs and Resources for Your Event 81

Chapter 6 Managing the Creative Process 101

Chapter 7 Strategic Planning for Event Production and Entertainment 117

Chapter 8 Financial Planning and Management: How to Measure the Return on Event Entertainment 135

PART THREE Coordinating Event Entertainment and Production 155

Chapter 9 Selecting and Contracting Event Production and Entertainment Vendors 157

Chapter 10 Entertainment Management Companies, Agents, Managers, and Headline Entertainment 175

Chapter 11 Monitoring Entertainment and Production to Ensure Continuous Quality 197

Chapter 12 Reducing Risk: Assessment, Intervention, and Control 217

Chapter 13 Music Licensing 235

PART FOUR Best Practices and Creative Strategies in Event Entertainment and Production 259

Chapter 14 Best Practices in Event Entertainment and Production 261

Chapter 15 The Standard Aspects of Multimedia Production 285

Chapter 16 The Future of Event Production and Entertainment 309

Finale 329

Appendix 1 Organizations and Associations 331

Appendix 2 References 343

Appendix 3 Internet Sites 351

Appendix 4 Software 355

Appendix 5 Sample Contracts 357

Appendix 6 Performing Rights Organization’s Licenses 375

Appendix 7 Technical Production Documents 403

Glossary 409

Index 419