As the title says, this is a no nonsense guide. It gives practical advice to the business owner who is seriously thinking of doing his/her online marketing in-house, as well as the entrepreneur who wants to know how to pick the best strategy and right outside help. The best strategy is the strategy you can implement best -- and sustain. The right resource for you is the one who'll guide you to the right solution for your goals, marketplace, inhouse capabilities, and budget.
This guide covers all aspects of search engine optimizaton (SEO), local marketing, local search marketing, working with Google local search, and local online marketing.
While the book tries to be jargon free, there is a great glossary to help even the newcomer to the world of local search marketing to figure out the language and become comfortable with the key concepts. Sometimes learning the right questions and knowing how to listen to the answers is as important as knowing what to do and how. This book is intended to be your guide to make the right decisions for your business to benefit the topline by bringing in new customers and your bottom line by doing it smartly with profit in mind.
Quoting from the first chapter, here are some great reasons to make this book part of your arsenal to deal with the challenges of your business:
"If your competitors have been stealing your lunch money lately when it comes to getting new customers, that’s about to stop." .... And ...
"You might even put this book down in a couple of hours feeling more optimistic than you’ve felt in a long, long time. You’ll understand some stuff you’ve never really had anyone explain clearly before, your brain will begin hatching all kinds of new ideas, and you’ll see the start of a game plan you can actually follow to restore some sanity to your life."
Like the title says: NO NONSENSE GUIDE. Happy reading and even happier results!
