The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.
The book’s premise — that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights — remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints.
Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.
![Ethnographic Thinking: From Method to Mindset](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Ethnographic Thinking: From Method to Mindset
156![Ethnographic Thinking: From Method to Mindset](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Ethnographic Thinking: From Method to Mindset
156Paperback(2nd ed.)
Product Details
ISBN-13: | 9781032463094 |
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Publisher: | Taylor & Francis |
Publication date: | 04/12/2024 |
Series: | Anthropology & Business |
Edition description: | 2nd ed. |
Pages: | 156 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |