Equipped to Win

by Michael Chase

Overview

The high-technology capital equipment business has its unique set of challenges. If you're an executive trying to compete in this world, you know it's not enough to just improve operational cost and efficiency. You need to consistently define and create winning products that are then successfully marketed to capture their full value. "Equipped to Win" shows you how to thrive in this world in a straight-forward how-to style. With "Equipped to Win" you get the capital equipment industry's best practices for strategy, product management, and marketing. Capital equipment executives, this is your guide for growing your business, improving profits, and beating the competition.

Product Details

BN ID:	2940012502964
Publisher:	Tekcess International, LLC
Publication date:	05/18/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	274
File size:	2 MB

About the Author

Michael Chase is a twenty year veteran of the high-tech capital equipment industry and founder of Tekcess International, a consulting firm dedicated to helping high-tech capital equipment companies grow and compete. Mike is also the publisher of The High-Tech Exec, a monthly newsletter for high-tech capital equipment executives.