Entrepreneurship: A Real-World Approach

by Rhonda Abrams

Overview

A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now—expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.

Product Details

ISBN-13:	9781933895512
Publisher:	Planning Shop, The
Publication date:	01/01/2017
Edition description:	2nd ed.
Pages:	536
Product dimensions:	8.20(w) x 9.60(h) x 4.90(d)

About the Author

Author, entrepreneur, and USA Today small business columnist, Rhonda Abrams is widely recognized as one of the nation’s foremost experts on entrepreneurship and business planning.
Rhonda is the author of 19 books which have sold nearly two million copies, been translated into over 30 languages, and adopted by more than 1000 business schools. Her books include the best-selling business plan guide in the United States: Successful Business Plan: Secrets & Strategies. Other books from Rhonda that have made best-seller lists include Six-Week Start-Up, Business Plan in a Day, and Entrepreneurship: A Real World Approach.
Rhonda not only writes about entrepreneurship; she lives it. She has founded four companies – from a one-person consulting firm to an angel investor-backed Internet company. Currently, she’s President and Chief Entrepreneur of PlanningShop, a content creation company based in Silicon Valley.
Rhonda was named one of the 100 Most Influential Women in Silicon Valley and every year is named one of the Top 100 Small Business Influencers in the US. She was educated at UCLA (where she was named Outstanding Senior) and Harvard University. She lives in Palo Alto, California.

Table of Contents

Chapter One: Overview of Entrepreneurship and Small Business
Chapter Two: Opportunity Identification and Feasibility Evaluation
Chapter Three: Basic Business Research
Chapter Four: Your Customers and Target Market
Chapter Five: Strategy and Competitive Advantage
Chapter Six: Money Management
Chapter Seven: Financing Your Business
Chapter Eight: Marketing Fundamentals
Chapter Nine: Marketing Tactics
Chapter Ten: Sales and Distribution
Chapter Eleven: Management
Chapter Twelve: Hiring Employees
Chapter Thirteen: Operations
Chapter Fourteen: Legal Issues
Chapter Fifteen: Social Entrepreneurship and Social Responsibility
Chapter Sixteen: Globalization
Chapter Seventeen: Growing the Venture
Chapter Eighteen: Business Planning

Interviews

“I’ve been in business for over twenty-five years,” says Abrams. “And when I started my first business, I could never find a book like this one to guide me each step of the way. So I decided to write it myself.”

Editorial Reviews

"What separates Rhonda Abrams from the crowd?  She is an expert in building successful small businesses. And she continues to create timely, meaningful and (most importantly) useful content for academics, students, and business owners like myself. This book is the definitive guide for anyone who either wants to be an entrepreneur or just wants to grow their own business." - Gene Marks, New York Times small business columnist

From the Publisher