The Entrepreneurial Nutritionist / Edition 4

by Kathy King

Overview

Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.
This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author—approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.

Product Details

ISBN-13:	9780781793698
Publisher:	Jones & Bartlett Learning
Publication date:	09/11/2009
Edition description:	Fourth
Pages:	352
Product dimensions:	6.90(w) x 10.00(h) x 0.50(d)

About the Author

Helm Publishing, Lake Dallas, Texas

Table of Contents

Part I THE BEGINNING
Chapter 1 The Entrepreneurial Spirit
Chapter 2 Is Self-Employment for You?
Part II BUILDING A STRONG FOUNDATION
Chapter 3 Strategies and Management
Chapter 4 What Can We Learn from the 'Masters?'
Chapter 5 Nurturing Your Creativity
Chapter 6 Building Your Credibility
Chapter 7 Ethics and Malpractice
Chapter 8 Creating a Good Image
Chapter 9 Counseling Expertise
Part III MANAGING YOUR BUSINESS
Chapter 10 Business Plan
Chapter 11 Marketing Decisions
Chapter 12 Forms of Business Ownership
Chapter 13 Protecting Your Ideas and Interests
Chapter 14 Choosing Business Advisors
Chapter 15 Money and Finance
Chapter 16 Start-up Decisions and Costs
Chapter 17 Fees
Chapter 18 Reimbursement
Chapter 19 Negotiation, Selling, and Contracts
Chapter 20 Office Policies and Dealing with Clients
Part IV TAKING YOUR IDEAS TO MARKET
Chapter 21 Promoting Your Venture
Chapter 22 Using the Internet in Your Business
Chapter 23 Website Basics
Chapter 24 Website Creation to Maximize Promotion
Part V DEVELOPING YOUR PROFESSIONAL PRACTICE
Chapter 25 Consulting in Long Term Care
Chapter 26 Tapping into Food and Culinary Markets
Chapter 27 The 'Write' Way to Get Published
Chapter 28 Media Savvy
Chapter 29 Sports and Cardiovascular Nutrition
Chapter 30 The Wellness Movement
Chapter 31 Continued Competency