Entrepreneurial Management in Small Firms / Edition 1

by Ian Chaston

Overview

This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Product Details

ISBN-13:	9781848600256
Publisher:	SAGE Publications
Publication date:	11/20/2009
Edition description:	First Edition
Pages:	261
Product dimensions:	6.50(w) x 9.40(h) x 0.80(d)

About the Author

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.

Table of Contents

Entrepreneurs
Planning
Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs

Editorial Reviews

Recognizes that small businesses are not just "little big businesses ", that they define a relatively unique management context … a useful tool for studying entrepreneurial management in small firms, packed with pertinent case studies
Professor Pauric Mc Gowan
Director of the Northern Ireland Centre for Entrepreneurship (NICENT), University of Ulster

This textbook carefully examines how small businesses identify new entrepreneurial opportunities, undertake effective market research, develop new products and launch them into the market successfully with appropriate marketing strategies...Undoubtably the author has made an effort to arouse the entrepreneurial enthusiasm of business school students in their future careers. In addition they will be convinced that the abstract theoretical concpets in the book are actually adapted by different industrial sectors in the real worlds
Jinmin Wang
The International Journal of Entrepreneurship and Innovation

From the Publisher