Entrepreneur Magazine: Organizing and Promoting Seminars

by Entrepreneur Magazine

Overview

This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.

Product Details

ISBN-13:	9780471162896
Publisher:	Wiley
Publication date:	10/22/1997
Series:	Entrepreneur Magazine , #17
Pages:	288
Product dimensions:	6.15(w) x 9.25(h) x 0.72(d)

About the Author

ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Media, Inc. It has the largest newsstand circulation of any business monthly and has a total ABC audited circulation of 510,000. The Entrepreneur Media, Inc. also publishes Business Start-Ups and Entrepreneur in Mexico.

Table of Contents

Defining Your Market.

Location, Sites, and Facilities.

Equipment and Inventory.

Personnel.

Legal Requirements.

Record Keeping and Taxes.

Financial Management.

Advertising and Promotion.

Operations.

The Start-Up Phase.

Appendices.

Glossary.

Notes.

Index.