Enterprise Growth Strategy: Vision, Planning and Execution

by Dhirendra Kumar

Overview

Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar, is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical.

Product Details

ISBN-13:	9781409459699
Publisher:	Ashgate Publishing Ltd
Publication date:	08/28/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	6 MB

About the Author

Dr Dhirendra Kumar is Senior Extension Engineer at North Carolina State University in the USA. He has worked as an engineer, technical adviser and programme manager for Outboard Marine, John Deere, Pratt and Whitney, and Pitney Bowes. Since turning to academia, Dr Kumar has been a researcher, senior lecturer, and a visiting and adjunct professor, holding different posts at the Universities of Iowa, Nebraska, Hartford, Central Connecticut and New Haven. He has written books, instructional manuals, and many conference papers and is a member of a number of advisory boards and scholarship committees. In his current role he advises graduate students on industrial projects and leads projects in organizations external to his university. Dr Kumar is also developing and taping courses for distance learning on topics, such as Enterprise Growth Strategy, Resources Transformation, and Continuous Improvement.

Table of Contents

List of Figures vii

List of Tables ix

List of Abbreviations xi

Preface xv

Chapter 1 Enterprise Vision 1

1.1 Business Vision through your Chief Executive Officer 5

1.2 Business Financial Analysis 10

1.3 Business Assessment 30

1.4 Core Competency 40

References 53

Chapter 2 Enterprise Vision, Strategic Planning and Structure 55

2.1 Enterprise Vision 55

2.2 Enterprise Strategic Planning 58

2.3 Enterprise Growth Strategy Proposal 67

2.4 Enterprise Structure and Operations 72

References 92

Chapter 3 Growth Strategy Initiatives and Elements 95

3.1 Market Growth 96

3.2 Financial Transformation Initiatives 106

3.3 Supply Chain Management 112

3.4 Outsourcing Concept 139

3.5 Workforce Transformation 152

3.6 Environmental Transformation 159

3.7 Safety and Security Transformation 161

References 164

Chapter 4 Growth Strategy Tools and Implementation 167

4.1 Market Growth and Analysis 169

4.2 Strategic Capacity-Load Planning 192

4.3 Continuous Improvement 200

4.4 Enterprise Resource Planning (ERP) System 264

4.5 Customer Relationship Management (CRM) Systems 271

4.6 Information Technology 279

References 282

Chapter 5 People Leadership 285

5.1 Psychology of Job Satisfaction 288

5.2 Change Management 295

5.3 Cultural Change 397

5.4 The Global Workforce 309

5.5 Workforce Training, Education and Innovation 321

5.6 Employees' Participation in Growth Strategy 326

References 330

Chapter 6 The Strategic Execution 333

6.1 Strategy Execution by Aligning Your Organizational Resource 334

6.2 Critical Domains for Strategy Execution 338

6.3 Strategy Execution: Relationship, Challenges, Performance and Budget 340

6.4 Strategy Execution: Bossidy and Charan's Approach 346

6.5 The Balanced Scorecard Concept 349

6.6 Strategy Derailment and Failure 352

Reference 354

Appendix A Production System 357

Appendix A1 Personnel Scheduling 357

References 364

Appendix A2 Manufacturing Volume and Process 365

Appendix B Glossary 375

Index 385

Editorial Reviews

'Bridging the gap between engineering and management to achieve a highly effective business organization is a Herculean task, with commendable texts few and far between. Dr Kumar's new work fits that niche perfectly, using non-academic language and vivid case studies to give a manager superior advice on how to envision, plan, and execute a winning business strategy regardless of the product or industry involved. This is powerful stuff, based upon Dr Kumar's long and successful career in both manufacturing and in the executive suite. Read it, and put it into practice, and both survival and profitability are likely to be one's reward, especially in difficult economic times. My engineering management students will have it in their book lists.' - Alexis N Sommers, Professor Industrial Engineering & MSIE Program Coordinator, University of New Haven, USA '...Masterfully written in practical terms, the text serves as a guide to developing performance excellence by capitalizing on the organization's core competency, vision, and leadership to: 1) refine operations-oriented initiatives; 2) use growth strategy tools; and 3) create an executable strategy that transforms the business to ensure sustainability and growth. It is a must read for those who envision revenue, profitability and growth.' - Dr Deb Manzo, North Carolina State University 'Today’s leaders are challenged to focus simultaneously on the top-line and bottom-line. This book contributes a holistic framework and serves as a primer of the tools and approaches needed to implement solutions that address complex organizational challenges. It is an important contribution for people seeking to implement complete solutions in their organization.' - David A. Boulay, Ph.D., Deputy Director, Industrial Extension Service, N. C. State University, USA ’this book is written in a practical, down to earth style...This reviewer finds the book to be a good addition to book shelves of libraries or in the corporates...â

From the Publisher