Enterprise AI For Dummies

by Zachary Jarvinen

Overview

Master the application of artificial intelligence in your enterprise with the book series trusted by millions

In Enterprise AI For Dummies, author Zachary Jarvinen simplifies and explains to readers the complicated world of artificial intelligence for business. Using practical examples, concrete applications, and straightforward prose, the author breaks down the fundamental and advanced topics that form the core of business AI.

Written for executives, managers, employees, consultants, and students with an interest in the business applications of artificial intelligence, Enterprise AI For Dummies demystifies the sometimes confusing topic of artificial intelligence. No longer will you lag behind your colleagues and friends when discussing the benefits of AI and business.

The book includes discussions of AI applications, including:

• Streamlining business operations
• Improving decision making
• Increasing automation
• Maximizing revenue

The For Dummies series makes topics understandable, and as such, this book is written in an easily understood style that's perfect for anyone who seeks an introduction to a usually unforgiving topic.

Product Details

ISBN-13:	9781119696292
Publisher:	Wiley
Publication date:	08/25/2020
Pages:	352
Sales rank:	139,074
Product dimensions:	7.50(w) x 8.80(h) x 0.80(d)

About the Author

Zachary Jarvinen, MBA/MSc is a product & marketing executive and sought-after author and speaker in the Enterprise AI space. Over the course of his career, he's headed up Technology Strategy for Artificial Intelligence and Analytics at OpenText, expanded markets for Epson, worked at the U.S. State Department, and was a member of the 2008 Obama Campaign Digital Team. Presently, Zachary is focused on helping organizations get tangible benefits from AI.

Table of Contents

Introduction 1

Part 1: Exploring Practical AI and How It Works 7

Chapter 1: Demystifying Artificial Intelligence 9

Chapter 2: Looking at Uses for Practical AI 29

Chapter 3: Preparing for Practical AI 45

Chapter 4: Implementing Practical AI 63

Part 2: Exploring Vertical Market Applications 81

Chapter 5: Healthcare/HMOs: Streamlining Operations 83

Chapter 6: Biotech/Pharma: Taming the Complexity 91

Chapter 7: Manufacturing: Maximizing Visibility 99

Chapter 8: Oil and Gas: Finding Opportunity in Chaos 111

Chapter 9: Government and Nonprofits: Doing Well by Doing Good 119

Chapter 10: Utilities: Renewing the Business 133

Chapter 11: Banking and Financial Services: Making It Personal 141

Chapter 12: Retail: Reading the Customer’s Mind 149

Chapter 13: Transportation and Travel: Tuning Up Your Ride 157

Chapter 14: Telecommunications: Connecting with Your Customers 167

Chapter 15: Legal Services: Cutting Through the Red Tape 173

Chapter 16: Professional Services: Increasing Value to the Customer 181

Chapter 17: Media and Entertainment: Beating the Gold Rush 189

Part 3: Exploring Horizontal Market Applications 197

Chapter 18: Voice of the Customer/Citizen: Finding Coherence in the Cacophony 199

Chapter 19: Asset Performance Optimization: Increasing Value by Extending Lifespans 207

Chapter 20: Intelligent Recommendations: Getting Personal 217

Chapter 21: Content Management: Finding What You Want, When You Want It 231

Chapter 22: AI-Enhanced Content Capture: Gathering All Your Eggs into the Same Basket 239

Chapter 23: Regulatory Compliance and Legal Risk Reduction: Hitting the Bullseye On a Moving Target 249

Chapter 24: Knowledge Assistants and Chatbots: Monetizing the Needle in the Haystack 265

Chapter 25: AI-Enhanced Security: Staying Ahead by Watching Your Back 275

Part 4: The Part of Tens 287

Chapter 26: Ten Ways AI Will Influence the Next Decade 289

Chapter 27: Ten Reasons Why AI Is Not a Panacea 297

Index 313