Enough: True Measures of Money, Business, and Life

Enough: True Measures of Money, Business, and Life

Enough: True Measures of Money, Business, and Life

Enough: True Measures of Money, Business, and Life

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Overview

John Bogle puts our obsession with financial success in perspective

Throughout his legendary career, John C. Bogle-founder of the Vanguard Mutual Fund Group and creator of the first index mutual fund-has helped investors build wealth the right way and led a tireless campaign to restore common sense to the investment world. Along the way, he's seen how destructive an obsession with financial success can be. Now, with Enough., he puts this dilemma in perspective.

Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, Enough. seeks, paraphrasing Kurt Vonnegut, "to poison our minds with a little humanity." Page by page, Bogle thoughtfully considers what "enough" actually means as it relates to money, business, and life.

  • Reveals Bogle's unparalleled insights on money and what we should consider as the true treasures in our lives
  • Details the values we should emulate in our business and professional callings
  • Contains thought-provoking life lessons regarding our individual roles in society

Written in a straightforward and accessible style, this unique book examines what it truly means to have "enough" in world increasingly focused on status and score-keeping.


Product Details

ISBN-13: 9780470441954
Publisher: Wiley
Publication date: 11/17/2008
Sold by: JOHN WILEY & SONS
Format: eBook
Pages: 288
Sales rank: 883,598
File size: 296 KB

About the Author

John C. Bogle is founder of the Vanguard Mutual Fund Group and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time named him one of the world's 100 most powerful and influential people; and Institutional Investor presented him with its Lifetime Achievement Award. Enough., Bogle's seventh book, follows his 2007 bestseller The Little Book of Common Sense Investing (Wiley).

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Table of Contents

Introduction.

MONEY.

Chapter 1: Too Much Cost, Not Enough Value.

Chapter 2: Too Much Speculation, Not Enough Investment.

Chapter 3: Too Much Complexity, Not Enough Simplicity.

BUSINESS.

Chapter 4: Too Much Counting, Not Enough Trust.

Chapter 5: Too Much Business Conduct, Not Enough Professional Conduct.

Chapter 6: Too Much Salesmanship, Not Enough Stewardship.

Chapter 7: Too Much Management, Not Enough Leadership.

LIFE.

Chapter 8: Too Much Focus on Things, Not Enough Focus on Commitment.

Chapter 9: Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values.

Chapter 10: Too Much “Success,” Not Enough Character.

WRAPPING UP: WHAT'S ENOUGH?

What's Enough for Me? For You? For America?

Afterword: A Personal Note About My Career.

Acknowledgments.

Notes.

Index.

What People are Saying About This

David F. Swensen

"Jack Bogle's passionate cry of Enough! contains a thought-provoking litany of life lessons regarding our individual roles in commerce and society. Employing a seamless mix of personal anecdotes, hard evidence and all-too-often-underrated subjective admonitions, Bogle challenges each of us to aspire to become better member of our families, our professions and our communities. Rarely do so few pages provoke so much thought. Read this book."--(David F. Swensen, Chief Investment Officer, Yale University)

From the Publisher

strategy+business Best Business Book of 2009

"Bogle could be the poster boy for Mintzberg’s effective manager and leader. The tenacity of his message and his business model of long-term investing, especially in an era when the so-called smart money ran in the opposite direction, makes him a real hero . . . Unsurprisingly, trust is also high on Bogle’s list of leadership and organizational attributes. The final section of the book, labeled "Life," calls for a return to 18th-century values. . . Let’s remember that the 18th century was the age of reason . . . of Thomas Paine, Adam Smith, and Benjamin Franklin, whom Bogle calls the "paradigm of the eighteenth-century man." It is Franklin the entrepreneur whom Bogle holds up as a contrast to those in our own century — a man motivated not by a desire for personal profit but by the joy of creating and of exercising his ingenuity and energy. According to Bogle, the leaders of the 18th century were able to "implant in society a reliance on reason, a passion for social reform, and the belief that moral authority is integral to the successful functioning of education and religion as well as to commerce and finance." He would like to see more such leaders today." (strategy+business)

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