The Enlightenment and the Book: Scottish Authors and Their Publishers in Eighteenth-Century Britain, Ireland, and America

The Enlightenment and the Book: Scottish Authors and Their Publishers in Eighteenth-Century Britain, Ireland, and America

by Richard B. Sher
ISBN-10:
0226752526
ISBN-13:
9780226752525
Pub. Date:
02/01/2007
Publisher:
University of Chicago Press
ISBN-10:
0226752526
ISBN-13:
9780226752525
Pub. Date:
02/01/2007
Publisher:
University of Chicago Press
The Enlightenment and the Book: Scottish Authors and Their Publishers in Eighteenth-Century Britain, Ireland, and America

The Enlightenment and the Book: Scottish Authors and Their Publishers in Eighteenth-Century Britain, Ireland, and America

by Richard B. Sher

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Overview

The late eighteenth century witnessed an explosion of intellectual activity in Scotland by such luminaries as David Hume, Adam Smith, Hugh Blair, William Robertson, Adam Ferguson, James Boswell, and Robert Burns. And the books written by these seminal thinkers made a significant mark during their time in almost every field of polite literature and higher learning throughout Britain, Europe, and the Americas. 

In this magisterial history, Richard B. Sher breaks new ground for our understanding of the Enlightenment and the forgotten role of publishing during that period. The Enlightenment and the Book seeks to remedy the common misperception that such classics as The Wealth of Nations and The Life of Samuel Johnson were written by authors who eyed their publishers as minor functionaries in their profession. To the contrary, Sher shows how the process of bookmaking during the late eighteenth-century involved a deeply complex partnership between authors and their publishers, one in which writers saw the book industry not only as pivotal in the dissemination of their ideas, but also as crucial to their dreams of fame and monetary gain. Similarly, Sher demonstrates that publishers were involved in the project of bookmaking in order to advance human knowledge as well as to accumulate profits. 

The Enlightenment and the Book explores this tension between creativity and commerce that still exists in scholarly publishing today. Lavishly illustrated and elegantly conceived, it will be must reading for anyone interested in the history of the book or the production and diffusion of Enlightenment thought.


Product Details

ISBN-13: 9780226752525
Publisher: University of Chicago Press
Publication date: 02/01/2007
Series: Chicago Studies in Ethnomusicology Ser.
Edition description: New Edition
Pages: 842
Product dimensions: 6.00(w) x 9.00(h) x 2.30(d)

About the Author

Richard B. Sher is Distinguished Professor of History at the New Jersey Institute of Technology. He is the author of Church and University in the Scottish Enlightenment: The Moderate Literati of Edinburgh.

Read an Excerpt

The Enlightenment and the Book

Scottish Authors and Their Publishers in Eighteenth-Century Britain, Ireland, and America
By Richard B. Sher

The University of Chicago Press

Copyright © 2006 The University of Chicago
All right reserved.




Chapter One

Toward a Book History of the Scottish Enlightenment

The Problem of Enlightenment Publishing

"To a man sincerely interested in the welfare of society and of his country, it must be particularly agreeable to reflect on the rapid progress, and general diffusion of learning and civility, which, within the present age, have taken place in Great Britain." So began the preface to one of the most popular books of the late eighteenth century, A New Geographical, Historical, and Commercial Grammar; and Present State of the Several Kingdoms of the World by William Guthrie, Esq., first published in London in 1770. After contrasting the state of British political culture with that found in "some other kingdoms of Europe," where "illiberal prejudices" prevailed, the preface continued: "Among us, learning is no longer confined within the schools of the philosophers, or the courts of the great; but, like all the greatest advantages which heaven has bestowed on mankind, it is become as universal as it is useful." Britain was leading the way not only in the "rapid progress" of learning but also in its dissemination, for only in Britain had the "general diffusion of knowledge" advanced to the point where "the great body of the people" could share in it. This had happened, on the one hand, because "in Great Britain, the people are opulent, have great influence, and claim, of course, a proper share of attention"-which is to say, they constitute a public. On the other hand, in Britain "books have been divested of the terms of the schools, reduced from that size which suited only the purses of the rich, and the avocations of the studious, and are adapted to persons of more ordinary fortunes, whose attachment to other pursuits admitted of little leisure for those of knowledge." The diffusion of learning through popular books is exalted, even over "the works of our Bacons, our Lockes, and our Newtons," as the means by which "the generality of our countrymen" have attained their "superior improvement" over their counterparts elsewhere.

The phenomenon described in the preface to Guthrie's Geography has become familiar to students of the Enlightenment and eighteenth-century British culture. "Print proved the great engine for the spread of enlightened views and values," wrote the late Roy Porter in his popular account of the Enlightenment in Britain. As part of an occurrence that Porter variously termed "the print explosion," "the print boom," and "print capitalism," "literature became a commodity circulating in all shapes and sizes" and "Britain found itself awash with print." Along with these developments on the supply side came changes in patterns of consumption, as "reading became second nature to a major swathe of the nation." Similarly, John Brewer has written perceptively on the "print revolution" that occurred in eighteenth-century Britain, involving both a "remarkable transformation in British publishing" (which he sometimes calls "the publishing revolution" or "the publication revolution") and an expansion in the quantity and variety of reading, as well as in the institutions that facilitated it, such as bookshops, different kinds of libraries (e.g., subscription, circulating, church, coffeehouse), book clubs, and private collections. Like Porter and the author of the preface to Guthrie's Geography, Brewer views these developments as intimately connected with the growth of "modern commerce and refinement." The findings of the learned, the diffusion of knowledge, enlightened attitudes, opulence, civility, and the rise of a broad and highly commercialized public culture were all inseparable from what Brewer calls more than once "the ubiquity of books."

Despite the notion of British exceptionalism that permeates the preface to Guthrie's Geography, many commentators who treat eighteenth-century culture within a broader geographical context have reached similar conclusions. Following the well-known thesis of J'rgen Habermas, James Van Horn Melton credits England with establishing a literary public sphere earlier than the rest of Europe, but by the time his account reaches the second half of the century, France and Germany are sharing in "the eighteenth-century print explosion." Similar views have been a fixture in social and cultural histories of the age of the Enlightenment since at least 1969, when the second volume of Peter Gay's seminal synthesis discussed the emergence of a broader reading audience, the appearance of lending libraries and coffeehouses, the development of publishing in place of aristocratic patronage, increasing financial compensation for enlightened authors, and the decline of censorship and repression as key features of the republic of letters. In a general survey of Europe published in 1982, Isser Woloch asserted that "the expansion of publishing and the growth of the reading public ... constituted the eighteenth century's pivotal cultural development." More recently, Thomas Munck has argued that "an unprecedented growth in the accessibility of the printed word to those who could read" was crucially important for the expression and proliferation of the Enlightenment, and T. C. W. Blanning's explicitly Habermasian account of Old Regime culture emphasizes "a revolutionary change in the production of books" and corresponding changes in the character and sites of reading. These developments have in turn been linked by Michel Foucault and others with the rise of modern institutional structures for categorizing and regulating both authors and books. In Carla Hesse's succinct summation, the modern literary system that arose in eighteenth-century Europe may be equated with "the civilization of the book," meaning "the stabilization of written culture into a canon of authorized texts, the notion of the author as creator, the book as property, and the reader as an elective public."

Britain, then, was not unique in developing a ubiquitous book culture that was intimately tied to the espousal and promulgation of the Enlightenment. That was to some degree a feature of the Enlightenment everywhere. Few would deny, however, that eighteenth-century Britain was in the vanguard of the movement. As the author of the preface to Guthrie's Geography and other contemporaries realized, printing and publishing faced fewer constraints there than on the Continent, with significant consequences. In the absence of most forms of censorship and other restrictive regulations, such as the one that limited the number of master printers in Old Regime Paris to thirty-six, the number of printing offices and bookshops increased dramatically in London and throughout Britain, and so did the quantity of accessible reading material, including books, periodicals, and newspapers. The Enlightenment book trade in Britain did not have to go underground or abroad, as was so often the case in France and other European countries, and the producers of learned books were not subject to the high degree of instability and uncertainty, as well as licensing requirements, that existed in seventeenth-century England. In spite of disagreements over the precise nature and duration of copyright, there was widespread acceptance in eighteenth-century Britain of the principle of copyright itself, extending at least the fourteen years (or twenty-eight years, if the author were still alive) allowed by the so-called Statute of Anne, the copyright act that went into effect in 1710 and was upheld as the law of the land on appeal to the House of Lords in 1774. There arose an auxiliary species of journals, such as the Monthly Review and the Critical Review, to guide the public's selection of the best new books. Books took their place within a burgeoning culture of material consumption and commercialization, well beyond what existed elsewhere.

All this is familiar enough. But the tendency to posit the existence of a print boom in eighteenth-century Britain has greatly outpaced our knowledge of what was actually taking place. We have many generalizations but little concrete understanding of the complex historical processes and interplay of human actors that connected the book trade to the Enlightenment. More than a quarter of a century has passed since Robert Darnton's pioneering publishing history of the Encyclopédie established book history as a vital component in Enlightenment studies. Since then there have been several excellent studies of individual Enlightenment publishers and their relations with authors, and book history has flourished and grown as a scholarly discipline. Despite differences among practitioners, there is universal agreement that the starting point for all approaches to the field is the conviction that books do in fact have histories which reveal a great deal about life as well as letters, and that books are therefore to be taken seriously in every possible mode in which they appear-as homes for texts written by authors and read by readers, as physical artifacts crafted by skilled and unskilled workers using particular technologies, as commodities bought and sold in the marketplace, as instruments for the transmission of knowledge and values, as fodder for great libraries and popular amusements, as objects of government regulation and censorship, as cultural symbols, and much more. Few historians of the book would deny that these modes are necessarily interrelated and therefore cannot be successfully studied in isolation from each other, or in isolation from the specific historical settings in which they occur. Yet the book history of the Enlightenment, especially the English-language Enlightenment, remains a story waiting to be told.

The second half of the eighteenth century was a particularly interesting time for author-publisher relations. It not only signified the beginning of modern notions of authorship as a commercial category but also marked a critical transitional era for publishers. During this period, substantial publishing houses emerged in Britain, but they were not yet the large, impersonal, specialized entities they would later become. Publishing was still something that members of the book trade did in addition to something else-usually bookselling (which accounts for the fact that publishers were still called "booksellers" much of the time) but in some cases printing or occasionally even bookbinding. Publishers were sometimes deeply involved with the works they produced, and authors who dealt with the leading publishing houses often had direct, substantive contact with the head of the firm. "Cadell and I are going to prepare the second edition of 'Fatal Falsehood'-," wrote Hannah More to her sister in 1780. "We talked over all the affairs. He gave me some very good advice." There was nothing unusual about this exchange, even though Thomas Cadell was then at the head of the largest and most prestigious publishing enterprise in Britain, if not in the world.

The success of books depended on publishers in many ways. In the process of generating new books, publishers had to make critical decisions about whether to publish, when to publish, and in what format to publish, as well as how to promote published books, how much to charge for them, and how much to pay authors for them. Of course, to say that eighteenth-century publishers had important choices to make does not mean that they were free to do whatever they pleased. Various kinds of factors-technological, economic, institutional, legal, cultural, intellectual, ideological-operated at many levels to restrict and direct choices. But such factors did not always point toward the same conclusion, and publishers were therefore able to operate with a great deal of freedom most of the time.

The actions of publishers were not strictly determined by external forces such as the economic or technological "logic" of print, or print capitalism, favored by Alvin Kernan, or the equally rigid theory of monopoly with which William St. Clair explains book production in the period 1710-74. Nor were they virtually free of technological and other material constraints, as others have suggested or implied. "Is history conditioned by print, or print by history?" Adrian Johns asks in his debate with Elizabeth Eisenstein on the status of early modern printing, answering that "the latter is the case." Perhaps the best response to Johns's question, however, is to reject its either/or premise and to opt instead for another formulation by Johns himself, "that print is conditioned by history as well as conditioning it." To the extent that print can be considered apart from history at all, the relationship between print and history, like that of any technology and history, is complex and dialectical; neither one is caused or conditioned exclusively by the other. Technologies like printing do not dictate or determine the course of history, but they frequently create conditions, opportunities, and constraints that influence the construction of cultures, just as cultural factors shape the social construction of technologies. Because eighteenth-century British printing was famously free of technological innovation and firmly rooted in a secure commercial system, Enlightenment publishers operated within a relatively stable environment in which the social construction of printing over the course of several centuries was taken for granted.

The publishing process was too complex to conform to any simple formula. Enlightenment book publishing cannot be reduced either to unrestrained outbursts of authorial creativity (as historians of ideas often assume) or to business endeavors involving the production and distribution of marketable commodities (as historians of books sometimes insinuate). In the second half of the eighteenth century, publication of new books was almost always a cooperative act or partnership between authors and publishers. Often these partnerships were harmonious and polite, and occasionally they were intimate, but sometimes they were tense and strained, even hostile, as one might expect when the stakes involve not only money but also status and cultural authority. Enlightenment book publishing, then, was a negotiated, collaborative, often contested activity that occurred within the economic, technological, legal, and intellectual contexts of the day.

The more Enlightenment book culture is viewed as the product of interaction between authors and members of the book trade, contingent to a large degree on decisions made by publishers within a given technological and social setting, the more important are questions concerning the roles of publishers and authors and their relationships with each other, as well as with that mystical, abstract entity known in the eighteenth century, and ever since, as "the public." Publishers naturally paid close attention to economic self-interest when making decisions about publishing and marketing books, but other motives frequently came into play as well. To the extent that such motives were personal, ideological, and yes, intellectual, they form a contrast with the businesslike persona that publishers frequently tried to project, especially when dealing with authors. Authors too had complicated agendas, and they therefore should not be treated as rarefied intellectuals who were unconcerned with fame, money, and other factors besides the substance of their texts. As John Brewer has remarked: "Both bookseller and author shared in the balancing act between pecuniary reward and intellectual interest that gave eighteenth-century publishing much of its energy."

In their capacity as the managers of printers, stationers, and binders, publishers were largely responsible for translating authors' texts into material reality. They were therefore critically important in helping to determine not only which books would be produced but also how those books would look. Their central position between texts and books had implications that extended into the public realm. Foucault's famous concept of the "author function" has rightly drawn attention to the author's name as the primary mode of categorizing books. It also seems appropriate to speak of a "publisher function," however, because in the late eighteenth century, like today, the names of publishers could be as important as those of authors in providing the public with a mechanism for organizing and prioritizing books.

(Continues...)



Excerpted from The Enlightenment and the Book by Richard B. Sher Copyright © 2006 by The University of Chicago . Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Table of Contents

List of Illustrations
Abbreviations
Preface
Author’s Note
 
Introduction
Toward a Book History of the Scottish Enlightenment
Designs and Disclaimers
 
Part I. Scottish Authors in a World of Books

 
1. Composing the Scottish Enlightenment
            Progress through Print
            Building a Database of Scottish Enlightenment Authors and Books
 
2. Identity and Diversity among Scottish Authors
            The Social Contexts of Authorship
            Unity and Representation
 
3. The Rewards of Authorship
            Patrons, Publishers, and Places
            Copy Money and Its Uses
 
Part II. Publishing the Scottish Enlightenment in London and Edinburgh
 
4. Forging the London–Edinburgh Publishing Axis
            The Framework of Collaborative Publishing
            The Founding Publishers and Their Firms
 
5. The Heyday of Scottish Enlightenment Publishing
            The House of Strahan and Cadell
            Successors and Rivals
 
6. The Achievement of William Creech
            The Career of a Bookseller
            The Reputation of a Bookseller
 
Part III. Reprinting the Scottish Enlightenment in Dublin and Philadelphia 

7. The Rise and Fall of Irish Reprinting
            Publishers or Pirates?
            In the Company of Dublin Booksellers
 
8. Making Scottish Books in America, 1770–1784
            The Scottish Enlightenment and the American Book Trade
            The Emergence of Scottish Enlightenment Reprinting in America
 
9. “A More Extensive Diffusion of Useful Knowledge”: Philadelphia, 1784–1800
            Atlantic Crossings: Carey, Dobson, Young, and Campbell
            Immigrant Booksellers and Scotch Learning
 
Conclusion
            The Disintegration of the London–Edinburgh Publishing Axis
            The Pattern of Scottish Enlightenment Book History
 
Bibliography
Index

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