Employee Experience by Design: How to Create an Effective EX for Competitive Advantage

by Emma Bridger, Belinda Gannaway

Overview

Delivering a great employee experience is crucial, but how can organizations create an experience that enables their teams to unlock their potential and thrive?

Drawing on positive psychology and design principles, Employee Experience by Design is the practical guide for HR and OD professionals, business leaders and all those needing to create an employee experience that empowers people to perform at their best. This new edition sets out simple but effective steps any team or organization can follow.

Sharing tools to measure employee experience (EX) and demonstrate return on investment, this book shows how to build a robust business case for employee experience and align EX activity with organizational strategy.

This updated guide showcases EX design through a user-friendly framework covering all levels of EX, from company culture to people processes. This new edition is packed with tips, tools and examples from organizations, including ING, Expedia Group and Adeo. It is essential reading for anyone looking to develop a healthy, high-performing workplace where people can excel.

Product Details

ISBN-13:	9781398614376
Publisher:	Kogan Page, Ltd.
Publication date:	03/03/2024
Sold by:	Barnes & Noble
Format:	eBook
Pages:	336
File size:	6 MB

About the Author

Emma Bridger is one of the world's leading employee engagement and experience experts. She is a psychologist and coach, designing and delivering programs for both the CIPD and in-house clients. She works with companies to make a positive difference to the people who work there, their culture and business. She is the author of Employee Engagement, also published by Kogan Page..


Belinda Gannaway is an employee experience strategist, designer, coach and trainer. She supports global brands, NGOs and growing businesses to innovate and grow with purpose and values at the core. In recent years, her work has won a variety of industry awards for innovation and impact. Shespeaks widely at global events on employee experience and was named one of HR Magazine's Most Influential Thinkers in 2022.

Emma Bridger is an award-winning employee engagement specialist and Director of People Lab, an Employee Engagement Consultancy that works with high-profile clients worldwide. With over 18 years' experience gained in a variety of roles, Emma began her career lecturing on graduate and post-graduate courses in psychology, her specialist area being behaviour change.

Emma has designed and developed the CIPD range of short Employee Engagement courses as well as contributing to the UK Government Review 'Engaging for Success'. She now advises the Government taskforce on engagement as part of the 'guru group'. Emma is also a regular conference speaker and case studies detailing her work have been published in industry journals. In 2021 she was named as one of the Most Influential HR Thinkers by HR Magazine.

Belinda Gannaway is a director of experience design consultancy Fathom XP. She is an employee experience design practitioner, facilitator and team and systems coach and has been working in and around organizational culture since becoming fascinated by it as a journalist working in the UK Houses of Parliament. Belinda's career has covered the worlds of political and business journalism, marketing and communications, digital transformation and culture change. She was listed by HR Magazine as one of the Most Influential HR Thinkers of 2022.

Table of Contents

• • Chapter - 1: Introducing employee experience design – Definitions and approaches;
  • Chapter - 2: Making the case for EX;
  • Chapter - 3: Busting myths – What’s really driving your EX?
  • Chapter - 4: Culture, leadership and EX;
  • Chapter - 5: EX design in action;
  • Chapter - 6: Scoping the employee experience;
  • Chapter - 7: Empathy and the opportunity space;
  • Chapter - 8: Ideate;
  • Chapter - 9: Prototype, test and iterate;
  • Chapter - 10: Measuring employee experience;
  • Chapter - 11: What next in EX?;
  • Chapter - 12: Index

Editorial Reviews

"Need to create valuable services and solutions for the people you serve and get exceptional business outcomes? Design employee experience as intentionally as your offerings. Leading means facilitating employee performance. Employee Experience by Design gives you the insights and practical tools you need to do that and more. Plus, the authors present everything step-by-step for easy and immediate application."

Dawan Stanford

"This updated edition of Employee Experience by Design is a vital read for leaders wanting to have high-performing businesses powered by great people. The insights and tools included are highly practical and you can start using them straight away to make a real difference to the life of your team and your business."

Pete Markey

"Using the latest research and evidence - while being fantastically readable - this new edition gives a positive, people-first approach to making work better!"

author of The Joy of Work Bruce Daisley

"Extremely insightful, comprehensive and practical book on EX; what it is, what it isn't, what it should be. This acknowledges that many roads lead to Rome, but that you have to start somewhere; ideally with small, practical steps but always with the big picture in mind. The second edition specifically offers content updates on new case studies, service design and EX maturity, but also on new tools, techniques and implementation challenges - making it a must-read for every EX-starter, but also for experts looking for inspiring thoughts, best-practice sharing and insightful graphics."

Tobias Dennehy

"The second edition of Employee Experience by Design takes you on a guided tour of employee experience from the foundational basics to more advanced approaches. More importantly, packed within is a comprehensive reference of practical guidance and even more tools and techniques for building an EX mindset and elevating your organization's EX practice today."

Damon Deaner

"This is an indispensable resource for anyone trying to keep pace with the constant evolution, re-invention and transformation of the world of work. This second edition elegantly combines EX case studies and the latest evidence with practical advice, making this a must read for any people leader, coach or practitioner striving to make a positive change to how people feel, function and perform at work."

author of Personalization at Work and Founder of T Rob Baker

"A vital read for any people and HR professional or business leader wanting to build an impactful and market-leading employee experience. One of my go-to books when helping organizations craft their employee experience. Full of handy tools and valuable insights, this book is a practical guide in how to build an impactful people experience product. Building a competitive and delightful employee experience is a must if you want to win the talent war. This book shows you how and is full of practical tools and valuable insights."

author of Agile HR and Agile L&D Natal Dank

"This second edition of Employee Experience by Design has been updated with lots of new content, research and user-friendly practical tools that will provide valuable insight for both beginners and experienced EX practitioners. It also offers a timely reminder that despite advances in technology, taking a people-centric approach to employee experience is fundamental."

Co-Founder True Communications and Board Member In Ann-Marie Blake FCIPR

"This is a must-read book for anyone working in the field of employee experience. It offers simple, practical tools and advice to help you make a positive difference to your employee experience. Bringing together the latest research and thinking from positive psychology and human-centred design, Emma Bridger and Belinda Gannaway demystify EX and provide everything you need to start making a difference today."

EX adviser and former pioneer of employee experien Mark Levy

"A great introduction to what employee experience is and how it can be developed using design thinking. Anyone taking an employee-centric approach to internal communication will find this useful in terms of connecting communications to experience."

Dr Kevin Ruck

"This book provides an extensive insight into creating a successful employee experience. A step-by-step approach in how to implement a user-friendly job-worker experience is put forward. The book also provides the reader with methodological advice on how to measure the employee experience."

Dr Julian Edwards

"As the global pandemic has accelerated our transformation to a fully digital economy and society, dubbed the fourth industrial revolution, too many focus on the technology tools. This is a mirage because tools need humans. What we are really entering is the human capital era where human talent is the most valuable resource. Our ability to adapt through leading our teams on learning tours will be the hallmark of the most successful and resilient organizations. Engaging talent in continuous learning and adaptation requires designing the ultimate employee experience. Drawing on their deep expertise in leading transformational change, talent engagement, employee experience and the psychology underpinning human motivation, Emma Bridger and Belinda Gannaway have crafted an approachable handbook to do just that. My advice: read it with your teams so you can rethink your organization to unleash maximum human potential."

future-of-work strategist and co-author of The Ada Heather E McGowan

"Finally, a practical and accessible guide that is a must-read for designing better employee experiences. Filled with easy-to-execute activities to bring EX to life anywhere and real-life examples from organizations, this book will be your go-to resource. The blend of research, context and lived experiences comes together seamlessly to show the way."

Lindsay Bousman PhD

"A must-read for anyone with an interest in employee experience. Employee Experience by Design is a practical guide for both beginners and more practised EX professionals, providing a valuable methodology for approaching EX design at a strategic and solution level."

Ann-Marie Blake

"It's brave to talk of employee experience in the current guise of work. Often one of those overly used phrases, it could be construed as the latest tactic in convincing people they have it good when in reality they don't. With Employee Experience by Design there's no longer a hiding place for falsehoods and platitudes regarding EX. If you're NOT following what's in this book, then you're not designing, developing and delivering a considered, optimized and fulfilling employee experience. This book is that useful: it should be the touchstone for all who aspire to really show they care about their people and their experience of work. Leaders, ignore this at your peril."

Perry Timms MCIPD and FRSA