Economic Ekphrasis: Goldin+Senneby and Art for Business Education

by Pierre Guillet De Monthoux (Editor), Erik Wikberg (Editor)

Overview

What happens when social scientists write about artworks: helping people blind to economic ideas see something for the first time.

What happens when social scientists write about artworks? How does it affect the academic environment of a business school and how does it change the perception of art? Can it be used as a novel scientific method in business studies? This book investigates these matters by analyzing the Goldin+Senneby's retrospective exhibition “Standard Length of a Miracle” set up in Tensta konsthall and multiple other venues in Stockholm in the spring of 2016.

While the use of ekphrases goes back to ancient times in our Western literary canon, it is new and unexplored territory for social scientists at business schools—to describe artworks for people who who are blind to economic concepts and ideas, helping them see what they did not see before

Economic Ekphrasis: Goldin+Senneby and Art for Business Education is part of the SSE Art Initiative series Experiments in Art and Capitalism.

Contributors

Maria Lind, Marie-Louise Fendin, Örjan Sjöberg, Ismail Ertürk, Anastasia Seregina, Jonas Hassen Khemiri, Pamela Schultz Nybacka, Emma Stenström, Katie Kitamura, Clare Birchall, Brian Kuan Wood

Product Details

ISBN-13:	9783956795442
Publisher:	MIT Press
Publication date:	12/28/2021
Series:	Sternberg Press / Experiments in Art and Capitalism
Pages:	152
Product dimensions:	4.94(w) x 7.50(h) x 0.74(d)

About the Author

Pierre Guillet de Monthoux directs the Stockholm School of Economics Art Initiative where he is professor at its Center for Arts, Business, and Culture. He has held professorships in general management at Stockholm University, Sweden, and in philosophy and management at Copenhagen Business School, Denmark. He is docent at Åbo Akademi, Finland, and currently teaches at Artem Nancy in France.

Erik Wikberg is a Researcher at Stockholm School of Economics.

Table of Contents

Prolegomenon: Economic Ekphrasis, or How to Explain Pictures to Today's University Students Pierre Guillet de Monthoux Erik Wikberg 13

Block 1

Facing Art Pierre Guillet de Monthoux Erik Wikberg 37

Art and Business in Synergy: A Conversation with Lars Strannegård, President of Stockholm School of Economics Erik Wikberg 45

Tickle and Tease, Wiggle and Wean: "Standard Length of a Miracle" as Curatorial Case Study Maria Lind 53

The Academic Library as a Work of Art Marie-Louise Fendin 71

Banca Rotta as Memento Mori-Or Is There Simply No Need to Bother? Örjan Sjöberg 79

Block 2

The New Honey Pump and Cracking Circular Flows Pierre Guillet de Monthoux Erik Wikberg 93

Cultural Economy Intersects Contemporary Art in Goldin+Senneby's Work Ismail Ertürk 99

Approaching Knowledge Creation and Dissemination through Artistic Practice Anastasia Seregina 111

Block 3

Ekphrastic Entropy: Widening the Concept of Art Pierre Guillet de Monthoux Erik Wikberg 131

Standard Length of a Miracle Jonas Hassen Khemiri 139

Secret Life / "Let Me Have My Say": Russian Doll Aesthetics in Jonas Hassen Khemiri's Metafictional Response to the Practice of Goldin+Senneby Pamela Schultz Nybacka 149

The Existential Jump-Incorporating Contemporary Art into Management Education Emma Stenström 165

Block 4

Hyper-ekphrastic Economy: Leaving Beuys's Kunst ist Kapital for Goldin + Senneby's Capital Is Art Pierre Guillet de Monthoux Erik Wikberg 191

Goldin + Senneby: Zero Magic Katie Kitamura 197

The Economy of Secrets and Secrets of the Economy Clare Birchall 205

Numbers Brian Kuan Wood 215

Postscript

Where to Start? Start with Art! Some Themes for an Ekphrastic Education in Economy and Business Pierre Guillet de Monthoux Erik Wikberg 235

Appendix

Contributors 244

Acknowledgments 245

Image Credits 246

What People are Saying About This

From the Publisher

"A series of scintillating, elegantly illustrated essays explore Goldin+Senneby’s nuanced use of utterly surprising tools—black-box trading strategies, secrets, absences, magic, a broken table, an oak tree—to provoke us to think more imaginatively about financial and economic life. A vital source of inspiration for any academic institution that wants to engage seriously with art."
—Donald MacKenzie, Professor of Sociology, University of Edinburgh.
 
"This book should be obligatory reading for people who see no connection between the economy and the arts. Readers who are aware of this connection have been impatiently awaiting this second volume in the series, 'Experiments in Art and Capitalism.'"
—Barbara Czarniawska, Research Professor at GRI, School of Business Economics and Law, University of Gothenburg
 
"How can Art, beyond traditional critique or celebration, generate unforeseen perspectives that challenge, tackle and irritate Capitalism? The practices of Economic Ekphrasis might provide answers that pave the way to new exciting experiments in Art and Capitalism."
—Daniel Birnbaum, Professor of Philosophy, Städelschule, Frankfurt a.M. Director of Acute Art, London

"Economic Ekphrasis—performing socially responsible art inside capitalism!"
—Maria and Michelangelo Pistoletto, founders of Terzo Paradiso, Cittadellarte Biella It

"Goldin+Senneby‘s multi-dimensional art-economic interventions are iconic reference points for artists working with finance. This book is a mesmerising whirlwind of institutional negotiations—essential reading for artists, curators and anyone interested in the intersection of art and business today."
—Thomas Christopher Kulendran, artist, founder of New Eelam