Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities
This is your practical, step-by-step guide to selling ideas, building influence, and growing opportunities in the most effective manner possible.
 
What causes decision-makers to really listen to what you have to say? It can be very frustrating when the gatekeepers to your personal and professional success seem disinterested in your thoughts and suggestions. You can’t assume that good ideas will yield positive results, nor that a strong desire will enable you to surmount all obstacles and objections. You have to understand the decision-making process—the psychology behind why people say “yes” to some propositions and not others—and use this information to motivate the right people to take action.
 
In this book, you will learn how to earn the right to be heard, as well as how to use your newfound influence to get more of what you want. Communication, persuasion, and negotiation do not have to be mysterious processes—all you have to do is package your ideas in a way that ensures key players will not only respond favorably to your advice, but seek it out in the future. Earning the Right to Be Heard offers the time-tested information, tools, and techniques for mastering the art of building influence, including how to:
  • captivate your audience and set the stage for communication success
  • demonstrate your credibility and competence
  • anticipate, and prepare compelling responses to, the questions all decision-makers must have answered
  • inspire action by convincing others to adopt your perspective
  • maximize your impact through follow-up and results analysis
Let Earning the Right to Be Heard help you discover the sweet spot of strategic communication so that you can gain respect and authority, attract more professional opportunities, and become a decision-maker yourself.
 
1139817330
Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities
This is your practical, step-by-step guide to selling ideas, building influence, and growing opportunities in the most effective manner possible.
 
What causes decision-makers to really listen to what you have to say? It can be very frustrating when the gatekeepers to your personal and professional success seem disinterested in your thoughts and suggestions. You can’t assume that good ideas will yield positive results, nor that a strong desire will enable you to surmount all obstacles and objections. You have to understand the decision-making process—the psychology behind why people say “yes” to some propositions and not others—and use this information to motivate the right people to take action.
 
In this book, you will learn how to earn the right to be heard, as well as how to use your newfound influence to get more of what you want. Communication, persuasion, and negotiation do not have to be mysterious processes—all you have to do is package your ideas in a way that ensures key players will not only respond favorably to your advice, but seek it out in the future. Earning the Right to Be Heard offers the time-tested information, tools, and techniques for mastering the art of building influence, including how to:
  • captivate your audience and set the stage for communication success
  • demonstrate your credibility and competence
  • anticipate, and prepare compelling responses to, the questions all decision-makers must have answered
  • inspire action by convincing others to adopt your perspective
  • maximize your impact through follow-up and results analysis
Let Earning the Right to Be Heard help you discover the sweet spot of strategic communication so that you can gain respect and authority, attract more professional opportunities, and become a decision-maker yourself.
 
15.99 In Stock
Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities

Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities

by Phillip Van Hooser
Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities

Earning the Right to Be Heard: Sell Your Ideas, Build Your Influence, Grow Your Opportunities

by Phillip Van Hooser

Paperback

$15.99 
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Overview

This is your practical, step-by-step guide to selling ideas, building influence, and growing opportunities in the most effective manner possible.
 
What causes decision-makers to really listen to what you have to say? It can be very frustrating when the gatekeepers to your personal and professional success seem disinterested in your thoughts and suggestions. You can’t assume that good ideas will yield positive results, nor that a strong desire will enable you to surmount all obstacles and objections. You have to understand the decision-making process—the psychology behind why people say “yes” to some propositions and not others—and use this information to motivate the right people to take action.
 
In this book, you will learn how to earn the right to be heard, as well as how to use your newfound influence to get more of what you want. Communication, persuasion, and negotiation do not have to be mysterious processes—all you have to do is package your ideas in a way that ensures key players will not only respond favorably to your advice, but seek it out in the future. Earning the Right to Be Heard offers the time-tested information, tools, and techniques for mastering the art of building influence, including how to:
  • captivate your audience and set the stage for communication success
  • demonstrate your credibility and competence
  • anticipate, and prepare compelling responses to, the questions all decision-makers must have answered
  • inspire action by convincing others to adopt your perspective
  • maximize your impact through follow-up and results analysis
Let Earning the Right to Be Heard help you discover the sweet spot of strategic communication so that you can gain respect and authority, attract more professional opportunities, and become a decision-maker yourself.
 

Product Details

ISBN-13: 9781640953246
Publisher: Sound Wisdom
Publication date: 11/16/2021
Pages: 256
Product dimensions: 6.00(w) x 9.00(h) x 0.80(d)

About the Author

For 30+ years, top U.S. companies and organizations have trusted Phillip Van Hooser, MBA, CSP, CPAE, to show business professionals how to execute their responsibilities while authentically connecting and engaging with people. As a result, thousands of people in hundreds of organizations have uncovered the real meaning of engaged leadership from the relatable, relevant illustrations and commonsense practices Phil uses. And in the process, they’ve discovered an arsenal of skills enabling them to achieve even greater personal and organizational results! A Hall of Fame keynote speaker, Phil is an expert on communication and leadership and the author of multiple business books, including We Need to Talk: Building Trust When Communicating Gets Critical and Willie's Way: 6 Secrets for Wooing, Wowing, and Winning Customers and Their Loyalty.
 

Table of Contents

Introduction 17

Section 1 Understanding the Concept 19

Chapter 1 Sellers and Buyers 21

Questions to Begin 21

Roles and Responsibilities 23

Expanding Your Influence 24

The Question Continuum 27

Establishing the Premise 28

Selling Yourself First 31

Sellers Are Great, Buyers Are Better 31

A Concise Review 33

Chapter 2 Tangible Products vs. Intangible Ideas 35

Teeing It Up 35

Tangible Products 36

Formal Processes Are Never Haphazard 37

Too Busy to Think 38

Intangible Ideas 40

One More Look 41

A Concise Review 42

Chapter 3 Two Fundamental Truths 43

The Way You Do What You Do 43

Two Practical Questions 46

Decision-Makers Are Key 48

Fundamental Truth #1: Passion and Emotion 49

Fundamental Truth #2: Logic and Rationale 50

If This, Then That 52

A Concise Review 53

Chapter 4 Two Foundational Objectives 55

Knowing Where You're Going 55

A Plan Takes Shape 59

First One, Then the Other 61

Foundational Objectives Prioritized 66

Losing the Right to Be Heard 67

Jack and Rick's Postscript 69

A Concise Review 71

Section 2 Setting the Stage 73

Chapter 5 The Foundation of Influence 75

Intentional Influence 75

The Five C's of Influence 76

A Concise Review 84

Chapter 6 Starting Strong 85

The Risk Reward 85

First Steps 86

A Concise Review 90

Chapter 7 Opening Statements 91

Time Is Money 91

They Know a Thing or Two 92

Creative Ownership 93

Self-inflicted Wounds 95

No Small Talk 96

Start Strong 97

A Concise Review 100

Chapter 8 Five Key Questions 101

Questions Propel Learning 101

The Question Continuum 102

Patience Is a Virtue 103

Charting the Flow 105

Five Key Questions 110

Sequence Happens 111

A Concise Review 112

Chapter 9 How Much Will It Cost? 115

A Critical Juncture 115

How Much Will It Cost? 116

Three Wrong Answers 118

The Proof Is in the Preparation 122

Taking Care of the Little Things 128

Direct and Indirect Costs 129

The "Cost" Proof 132

Never Pad 133

Stand Firm 133

Batting 500 Is Not the Objective 136

A Concise Review 137

Chapter 10 What Are the Benefits? 139

How Much Is Too Much? 139

The Most Important Question 142

What Benefits Can Be Expected? 143

The "Benefits" Proof 145

The Plausibility Factor 147

Legitimately Defensible 149

In the Spirit of Full Disclosure 152

A Concise Review 153

Chapter 11 How Much Time Will It Take? 155

Simple as 1-2-3 155

When Can You Start? 156

How Much Time Will It Take? 157

The "Time" Proof 159

Time Is Money 160

Unidentified Needs and Expectations 162

Always Pad 163

A Concise Review 166

Chapter 12 How Difficult Will It Be to Implement? 169

Plan, Communicate, Execute 169

The Biggest Challenge Yet 173

Too Much May Not Be Enough 174

It's Not My Job 175

How Difficult Will It Be to Implement? 177

The "Implementation" Proof 179

Overview/Project Highlights 183

Overview/Recommended Implementation Plan 183

Project Organization Chart 183

Project Communication Strategy 185

Hypersensitivity Is Nonsense 187

A Concise Review 190

Chapter 13 What Are the Possible Consequences? 193

Expect the Unexpected 193

Unintended Consequences 195

Opportunities, Complacency, Execution 196

The Parable of the Talents 199

Proof Free 200

What Are the Consequences of Not Taking Action? 201

The Three Don'ts 202

A Firm Commitment 203

Benefits, Benefits, Benefits 207

A Concise Review 211

Section 4 Realizing the Payoff 213

Chapter 14 What Now, What Next? 215

Cliff Hangers or Happy Endings? 215

This Is the Beginning 220

"Bearing" the Burden 221

Wins and Losses 222

"I Suck at Quitting" 224

A Concise Review 227

Chapter 15 Loose Ends 229

Transformation Begins Here 229

Charting Your Results 230

What about Brenda? 235

The Process in Practice 236

FAQs 238

Yesterday 243

A Concise Review 246

Conclusion 247

"It Doesn't Work!" 247

Trust Yourself 249

About the Author 251

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