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Date: Friday, October 8, 2010
From the Desk of -
Dear Beginning and Advanced Internet Marketers -
I hate to be a living cliché but I just have to say it -
If I had a dime for every time I have heard that phrase "email marketing is dead" I would be a very rich man!
Let’s face it. The whole internet marketing industry has kind of turned against the idea of the email campaign as a form of advertising. You almost feel like if you do still email your customers that you are somehow "not cool" or behind the times when it comes to promoting your website.
So why the biggest internet marketing gurus on the web are are steering you away from email marketing other methods of self-promotion?
Here is a collection of "raison d’etres" that internet marketing gurus have been using discourage you from becoming an email marketer any longer.
Studies have show that people don’t read emails anymore
Firewalls on many people’s computers prevent them from seeing your emails so it is pointless to send any in the first place!
It is much more user friendly to spend thousands sprucing up your website so that people will like you
People need to be manipulated through search engine optimization techniques to buy from you because they are too stupid to think for themselves and hate the direct, honest approach!
You need to send six or more emails before a prospect or existing customer will even read it!
And my favorite - If you are an email marketer you are nothing more than a low down and dirty spammer!
Well I am here to tell you that nothing could be further from the truth!
Although it is certainly true that the nature of email marketing has changed in the past year or two it is not at all a method of marketing that you should ignore.
In fact, so many online business people have been dismissing email marketing as a method of promotion that the time is better than ever to adopt it as a marketing technique in order to undermine your competition that is busy fussing around with more time consuming and novel ways of advertising his or her business.
