E-Commerce Power: How the Little Guys are Building Brands and Beating the Giants at E-Commerce

by Jason G. Miles

Overview

In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.

E-Commerce Power is filled with encouragement, practical advice, tips, strategies, interviews, and proven online marketing methods – all organized to help new entrepreneurs. In 2008, Jason worked with his wife to start their new brand created on eBay selling doll clothes. In 2013, they launched Pixie Faire – a popular sewing supply marketplace that has had over 4 million patterns downloaded which is averaged at 60,000-70,000 orders a month.

The site has been featured by Shopify and is in the top 1% of all Shopify sites based on worldwide site traffic. Within E-Commerce Power, Jason aims to teach new entrepreneurs how he and his wife were able to accomplish such a feat and thrive from it. E-Commerce Power is:

Packed with interviews featuring small business owners crushing it online.

A practical framework that explains how to scale up an e-commerce business for even the most novice reader.

An enthusiasm guide of Amazon’s 3rd party selling system which has created a boom in Private Label product strategies.

Product Details

ISBN-13:	9781631950582
Publisher:	Morgan James Publishing
Publication date:	01/05/2021
Pages:	274
Sales rank:	296,110
Product dimensions:	5.40(w) x 8.40(h) x 0.80(d)

About the Author

Jason G. Miles is an author, teacher, coach, publisher, entrepreneur, and charity founder. His traditionally published books include Pinterest Power, Instagram Power, and YouTube Marketing Power. He teaches locally in Seattle as an Adjunct Professor of Online Marketing at the Northwest University, where he previously served as Senior Vice President of Marketing, Fundraising, and Human Resources. Jason teaches online on the Udemy platform, where he has assisted over 25,000 students and is ranked as the most popular e-commerce instructor. He holds a master’s degree in Business Administration, as well as undergraduate degrees in Organizational Management and Biblical Studies.

Table of Contents

Introduction You Can Do This vii

Chapter 1 Start with Clear Goals 1

Chapter 2 Create A Powerful Brand 15

Chapter 3 Polish the Visible Brand Aspects 33

Chapter 4 Create Engaging Brand Rituals 53

Chapter 5 Launch Your First Successful Product 65

Chapter 6 Scale Up Beyond One Product 83

Chapter 7 Develop Your Pricing Strategies 99

Chapter 8 Master the Art of Presentation 129

Chapter 9 Decide Where to Sell 147

Chapter 10 9 Mountains of Traffic 175

Chapter 11 Build Your Team 223

Conclusion: Time to Take Action 241

Acknowledgments 245

About the Author 247