e-Business Fundamentals

by Peter Eckersley, Lisa Harris, Paul Jackson

Overview

This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 19

Product Details

ISBN-13:	9781134520343
Publisher:	Taylor & Francis
Publication date:	05/29/2003
Series:	Routledge eBusiness
Sold by:	Barnes & Noble
Format:	eBook
Pages:	288
File size:	2 MB

About the Author

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance.
Lisa Harris is Lecturer in e-Business at Brunel University.
Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

Table of Contents

1. Introduction 2. The Business Environment for e-Commerce 3. e-Commerce Technology 4. Organisational Considerations for e-Business 5. Using Marketing Databases in e-Business 6. The Ethics Environment for e-Business 7. e-Business and the Law 8. e-Commerce: A Global Overview 9. e-Government