Dulcinea in the Factory: Myths, Morals, Men, and Women in Colombia's Industrial Experiment, 1905-1960

Dulcinea in the Factory: Myths, Morals, Men, and Women in Colombia's Industrial Experiment, 1905-1960

Dulcinea in the Factory: Myths, Morals, Men, and Women in Colombia's Industrial Experiment, 1905-1960

Dulcinea in the Factory: Myths, Morals, Men, and Women in Colombia's Industrial Experiment, 1905-1960

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Overview

Before it became the center of Latin American drug trafficking, the Colombian city of Medellín was famous as a success story of industrialization, a place where protectionist tariffs had created a “capitalist paradise.” By the 1960s, the city’s textile industrialists were presenting themselves as the architects of a social stability that rested on Catholic piety and strict sexual norms. Dulcinea in the Factory explores the boundaries of this paternalistic order by investigating workers’ strategies of conformity and resistance and by tracing the disciplinary practices of managers during the period from the turn of the century to a massive reorganization of the mills in the late 1950s.

Ann Farnsworth-Alvear’s analyses of archived personnel records, internal factory correspondence, printed regulations, and company magazines are combined with illuminating interviews with retired workers to allow a detailed reconstruction of the world behind the mill gate. In a place where the distinction between virgins and nonvirgins organized the labor market for women, the distance between chaste and unchaste behavior underlay a moral code that shaped working women’s self-perceptions. Farnsworth-Alvear challenges the reader to understand gender not as an opposition between female and male but rather as a normative field, marked by “proper” and “improper” ways of being female or male. Disputing the idea that the shift in the mills’ workforce over several decades from mainly women to almost exclusively men was based solely on economic factors, the author shows how gender and class, as social practices, converged to shape industrial development itself.

Innovative in its creative employment of subtle and complex material, Dulcinea in the Factory addresses long-standing debates within labor history about proletarianization and work culture. This book’s focus on Colombia will make it valuable to Latin Americanists, but it will also appeal to a wide readership beyond Latin American and labor studies, including historians and sociologists, as well as students of women’s studies, social movements, and anthropology.


Product Details

ISBN-13: 9780822380269
Publisher: Duke University Press
Publication date: 03/17/2000
Series: Comparative and International Working-Class History
Sold by: Barnes & Noble
Format: eBook
Pages: 320
Lexile: 1540L (what's this?)
File size: 2 MB

About the Author

Ann Farnsworth-Alvear is Associate Professor of History at the University of Pennsylvania.

Read an Excerpt

Dulcinea in the Factory

Myths, Morals, Men, and Women in Colombia's Industrial Experiment, 1905-1960
By ANN FARNSWORTH-ALVEAR

DUKE UNIVERSITY PRESS

Copyright © 2000 Duke University Press
All right reserved.

ISBN: 978-0-8223-2497-3


Chapter One

Medellín, 1900-1960

In 1947, Life magazine proclaimed Medellín a "capitalist paradise." Stunning photographs by correspondent Dimitri Kessel presented a Medellín that seemed to cross the dream of Yankee-style entrepreneurship with an updated version of the El Dorado myth. This "South American showplace" was a city where "nearly everyone makes good money and lives well" and where, "unlike many parts of the civilized world, it is still possible to run a small stake into a fortune." In a departure from most English-language reporting about Latin America, the heroes of this story were the Medellinenses themselves. Life pointed to "their hard work, love of money, dazzling business talents, and universal prosperity," and the magazine concurred with a local belief that "if there is ever a 'second conquest of South America' it will come from Medellín."

The correspondent had clearly been shown around by the city's industrialists and their wives, and his visual essay, with its accompanying text, provides a glimpse of how the Medellinense elite presented themselves andtheir city to the outside world. Kessel's photographs emphasized the contrast between Medellín's "brisk modernity" and its "ancient piety." The gleaming new multistory buildings near the Parque de Berrío were juxtaposed with scenes that North Americans would find quaint: Catholic schoolboys dressed in the robes and round hats of seminarians, a hillside cross, a pretty girl receiving a suitor from her balcony. Life's editors presented this as a wholesome contrast; Antioquia's prosperous capital combined the best of old and new. Catholic traditionalism protected family life from the incursions of modernity, as upper-class ladies were "great stay-at-homes" and young people's courting practices were closely chaperoned at all levels of society. Nevertheless, the visiting correspondent found the upper class a sophisticated lot, and he took pictures of businessmen meeting for drinks and of ladies joining one another to play cards at the country club. Other photographs celebrated the city's forward-looking industrialists, especially the Echavarrías-whose gracious homes in the "El Poblado" sector prompted a comparison to "Philadelphia's Main Line." The "spic-and-span buildings" of the cotton mills appeared too, with the aside that Medellín's factory workers were "docile, well-trained and well cared for," with unions under the tutelage of the local church hierarchy. Throughout, the article conformed closely to what the city's moneyed families believed about themselves and the city they took pride in. They had succeeded in transforming a remote Andean town into a modern city, and they had done so without social dislocation or class war.

Life offered a simple explanation of this new prosperity: after being landlocked for centuries, Medellín was now "opened to the world by air transport." Low freight rates meant that raw cotton could be flown in from the coast and finished goods flown out. Here, however, Kessel and the writers he worked with confused symptom with cause. Both Medellín's rush to assume a modern face and its thriving industry had begun in the days of mule-packs and railroads. In 1905, the region's first mechanized looms, and the Pelton waterwheel that was to power them, had been packed in over the same mountain trails that generations of traders had used to carry out gold and to bring in imported goods for sale to Antioquia's miners and farmers. The machines arrived "in pieces," and each piece, including the waterwheel and the complicated gears and belts designed to distribute power to the looms, had to be laboriously cleaned, fixed, and put back together. Despite the limits of geography, forty years before Life noted that "its 'discoverers' hail it as a capitalist paradise," Medellinenses were importing, building, and planning in ways that demonstrate that they thought of their town as an incipient modern center rather than as a backwater. Turn-of-the-century Medellín boasted a university (founded in 1871), an electrical plant (1897), streetlights (1898), and a regulated slaughterhouse (built between 1891 and 1911). Within a few more years, the city had the beginnings of a city-wide sewer system (1913) and a growing network of electric trolley cars (1919). The purpose of this chapter is to place Antioquia's industrial boom in this urban context. Why did a generation of entrepreneurs begin importing machinery to this particular Colombian city? What was their relationship to city space? How did workers, most of whom arrived in Medellín from nearby rural hamlets, think about the urban world they shared with this entrepreneurial elite?

As did Life's editors, I use Medellín as a shorthand term for the whole of the Aburrá Valley, including Bello, Envigado, and Itagüí, as well as the contiguous urban districts of América, Belén, Robledo, and El Poblado. Throughout the nineteenth and twentieth centuries, these communities have maintained a separate identity from Medellín itself, one rooted in their plazas and original churches. Nevertheless, the region's industrial development has worked to link the outlying towns tightly with downtown Medellín and to make them subordinate to the expanding city. Emilio Restrepo, for example, chose Bello as the site for his cotton mill, the first in the region, not because of any familial link to its inhabitants but because it offered easy access to Medellín and had a swift creek (for the waterwheel). Although local people of all classes called his company Tejidos de Bello, he and his partners insisted on its legal name, Tejidos de Medellín. Don Emilio commuted daily to Bello in a light, two-horse carriage, and he installed a telephone line that allowed him to confer quickly with overseers on days that business or leisure kept him in Medellín. Similarly, the investors who imported looms and spinning machines for Tejidos Rosellón, built in 1912 in Envigado, at the other end of the valley, thought of themselves as Medellinenses. Their decision to invest in Envigado was a purely economic calculation, aided by the local municipal council's willingness to exempt them from local taxes.

By framing industrialization in terms of the urban history of the Aburrá Valley, rather than emphasizing the social mores of the Antioqueño region more generally, my approach departs somewhat from the existing historical literature. Colombianists have tended to debate Medellín's industrial development by agreeing or disagreeing about what made Antioqueños different from people from other parts of the country. Far less work has been done on the process by which Medellín's increasingly wealthy business elite began to set themselves and their city apart from small-town Antioquia itself. Because that process is so visible in the clannish world of the city's early manufacturing sector, I have moved away from the debates about Antioqueñidad that have characterized the literature in English and toward the urban history being done by Fernando Botero Herrera and other historians currently based in Medellín.

Antioqueñidad

Medellín emerged as the economic center of the gold-mining province of Antioquia only slowly. Not until the early nineteenth century did it definitively supersede either Santa Fé de Antioquia, capital of the province throughout the colonial period and the city that exploited the gold of the rich lode-mine of Buriticá, or Rionegro, a merchant's town that held a strategic position along the trade routes linked to the Magdalena River. Founded in 1675, later than many comparable cities of Spanish America, Medellín developed as a food producer and commercial supplier for the spreading mining camps of the region, as gold prospectors followed the rivers and creeks in search of rich placers. Rather than depending on any single mining zone, Medellín was poised to profit from a regional market in foodstuffs and merchandise, which allowed it a gradual and sustained economic growth. Visà-vis other nearby trading towns, including Santa Rosa and Marinilla as well as Rionegro, Medellín's advantage was its fertile valley land. At fifteen hundred meters above sea level, the locality has a temperate climate, rich soils, and an abundant water supply that allow two harvests yearly of corn and beans, as well as a wider variety of secondary crops than either higher or lower altitudes.

Relatively few researchers have explored the relationship between the Aburrá Valley and other Antioqueño subregions-either before or after Medellín was declared the provincial capital in 1826. Rather, historians and social scientists have tended to identify Antioqueños, in general, with cultural traits that are in themselves taken to explain Medellín's extraordinary economic development in the late nineteenth and early twentieth centuries. Theories linking Medellín's prosperity to the existence of a specifically Antioqueño personality did not, of course, originate with academic work, but rather with the long-lived stereotypes of Colombian regionalism. In my experience, Bogotanos are still likely to characterize paisas, or Antioqueños, by reference to their alleged facility in business, their strict Catholicism, and their enormous, tightly knit families. In the Pacific Coast departamento (department) of the Chocó, long economically subordinated to Antioquia, Antioqueñidad has a negative meaning, with Chocoanos pointing more to the apparent greediness of their paisa neighbors than to their religiosity or love of family. In Antioquia itself, the stereotype has a distinctly positive intonation, even when economic ability is emphasized over the more noble aspects of the Antioqueño myth. I remember, for example, an uncle of mine warning a fruitseller not to think she could cheat him, reminding her that "we are both paisas."

Life presented the myth of Antioqueñidad in one of its more enduring guises, as a counterpart to the North American notions of Yankee frugality and ingenuity:

Colombians in general amuse themselves with jests about Medellín's feverish commerciality and thriftiness, but the Medellinenses just keep right on going to bed early and working hard. They like to make money ... nowhere in South America is so little time wasted on a business deal. This sometimes results in jokes at Medellín's expense. There's the story, for instance, about a Medellín matron who got on a train with her maid and trousered son. When asked to pay full fare for the boy because he was wearing long pants, she argued that if the fare were based on the matter of pants she should ride for half price and her maid should ride for free. Far from being annoyed with this, the Medellinenses characteristically regard it as good publicity, like the old jokes in the U.S. about Ford cars.

However much they embraced this Yankee-like image, Antioqueños have had a more complex attitude toward another aspect of the regional stereotype-in which paisas are taken to be either Jewish or "like Jews." Street-level characterizations of the Antioqueño as a shrewd moneymaker often have an implicitly anti-Semitic dimension, deriving from the persistent myth that Conversos, forcibly converted Spanish Jews, settled Antioquia in the colonial period. As Ann Twinam has shown, the association between Antioqueñidad and Jewishness developed and thrived between about 1850 and 1930, precisely in response to the region's economic expansion. There is considerable evidence that the myth is rooted in Colombian anti-Semitism but almost no evidence that it has any basis in fact.

Antioqueño intellectuals, often anti-Semitic themselves, have had an ambivalent relationship to the charge of Jewishness, some embracing the notion, some emphatically rejecting it. Lifelong researcher Gabriel Arango Mejía mined genealogical records to prove conclusively that Antioqueño families did not have Converso antecedents, while writers who sought to promote a positive counterimage created their own ethnic myth, that of la raza Antioqueña, which finessed the question of Basque or Jewish presence in the past. This la raza Antioqueña was described as one that had developed as a mestizaje among the diverse peoples brought to the region by the Spanish conquest, but whiteness was taken to predominate. The genetic and cultural contributions of Africans, in particular, were erased from most characterizations of Antioqueñidad. Unsurprisingly, paisa intellectuals relied on explicitly gendered imagery to construct this whitened narrative of regional identity. They described the region's women as fecund race mothers and their mountain-born sons as passionate adventurers, virile and "strong of arm," as well as good businessmen. In the 1960s, these regional apologists provided a ready-made explanation for academics seeking to explain the region's unusual industrial development. Drawing on theories of economic change that split the world into "traditional" and "modernizing" societies, sociologists like Everett E. Hagen argued that inherited psychological traits predisposed Antioqueños to value hard work and entrepreneurship. Other scholars quickly set about debunking Hagen and his followers, insisting that the accumulation of money capital and entrepreneurial experience in the region owed more to local economic history than to inborn personality traits. Yet the notion that Antioqueños are somehow different, and that this difference shapes their economic behavior, has died hard. Verbally, if not often in print, locals and outsiders seeking to understand the violent chaos of Medellín in the 1980s and 1990s have sometimes turned to this discourse of exceptionalism, suggesting that drug traffic in the region owes something to the proverbial paisa aptitude for making money or that the consumerism and family loyalties of young gang-members mark them as essentially Antioqueño.

In sharp disagreement with such monocausal ethnic theories, economists and historians have pursued a different set of research questions, asking not what cultural propensities made Antioqueños different but rather what features of the regional economy allowed an industrial "takeoff" in the early 1900s. Here the debate has centered on mining and the trading systems associated with the expansion of small-scale gold extraction in the late eighteenth and early nineteenth centuries. For some, the region's broad-based prospecting economy, in which small producers with access to cash bought long-distance trade goods from a range of importers, facilitated the growth of an unusually dynamic commercial elite. For others, the dramatic expansion of a smallholder coffee economy in the central cordillera, south of Antioquia proper but settled by Antioqueños, generated new markets for manufactured goods (first foreign, then domestic), as well as a mechanism for capital accumulation among processors and exporters and, at the national level, a definitive source of foreign currency. Although the most persuasive explanations continue to be those that allow for multiple causation, recent monographic work has played down the importance of coffee and lent support to the argument that it was the merchant fortunes of Antioqueño importers that became the basis for capital investment in industry.

By contrast, relatively little research has been done to extend or revise the work of the economic historian Luis Ospina Vásquez, whose 1955 study, Industria y protección en Colombia, examined Antioqueño industrialization within the context of a wider political debate about protectionism. For Ospina Vásquez, industrialization in Antioquia, as elsewhere in Colombia, owed principally to state intervention and the fixing of tariffs that helped ensure the profitability of national factory production. He explained the decision of rich Medellinenses to mount manufacturing enterprises more or less in passing: in the early 1900s, according to Ospina Vásquez, there was a great excitement for industrial ventures, and specific investors felt themselves likely to succeed. Rather than occupying himself with Antioqueñidad, for which he had the greatest sympathy, Ospina Vásquez approached industrialization as a political problem. He traced not only changes in the national economy before and during the shift to industry but also the ideological shift that led Colombian elites to abandon free trade for protectionism. While those who promoted ethnic theories and those who objected fiercely to such theories tended, equally, to present Antioqueño industrialization as a good thing, Ospina Vásquez expressed a critical uncertainty: "By now, it would be enormously difficult to go backwards; but we cannot say ... why we have taken this road, where it leads, or whether it helps us or hurts us."

(Continues...)



Excerpted from Dulcinea in the Factory by ANN FARNSWORTH-ALVEAR Copyright © 2000 by Duke University Press. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents

List of Illustrations viii

Preface xi

Acknowledgments xiv

Introduction 1

Part I. The Place of Female Factory Labor in Medellin

One. Medellin, 1900-1960 39

Two. The Making of La Mujer Obrera, 1910-20 73

Three. New Workers, New Workplaces, 1905-35 102

Part II. The Making and Unmaking of La Moral

Four. Strikes, 1935-36 123

Five. Gender by the Rules: Anticommunism and La Moral, 1936-53 148

Six. La Moral in Practice, 1936-53 181

Seven. Masculinization and El Control, 1953-60 209

Conclusion 229

Appendix: Persons Interviewed 239

Notes 241

Bibliography 283

Index 297
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