Drop Dead Brilliant: Dazzle in the Workplace with Confidence and Panache!

by Lesley Everett

Overview

“Essential reading for everyone interested in improving their personal brand.”-Peter Wade, GE Consumer Finance

Whether you're a receptionist, a CEO, or somewhere in-between-you project an image that could potentially make or break a deal. That's why Lesley Everett, the United Kingdom's leading professional branding expert, created the “Walking TALL” method.

It's a cheeky, upbeat, and inimitably British approach to creating a unique personal brand. Everett delivers “drop-dead brilliant” advice on first impressions, appearances, body indicators, and everything else needed to present yourself with panache.

Product Details

ISBN-13:	9780071595308
Publisher:	McGraw Hill LLC
Publication date:	09/12/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	774 KB

About the Author

Lesley Everett is the founder, managing director, and principal consultant for Walking TALL, the United Kingdom's leading personal branding company.

Table of Contents

What Key Businesspeople Are Saying about Image     vi
Acknowledgments     vii
Preface: Why All the Fuss?     viii
Introduction: What's Your Corporate Brand?     xi
How Is My Image?     1
Your Personal "Package"     18
Looking the Business: Essential Style Tips for Men     58
Looking the Business: Savvy Style Advice for Women     80
Casual Power     102
Body Talk     125
Are You Being Heard?     147
Added Impact Presentations     158
Selling Yourself: Interviews and Meetings     183
Conclusion: A New Beginning...     200
Further Reading and Useful Contacts     202
Index     206