Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
Best-selling author and marketing expert Kirk Kazanjian knows the importance of building brands, nurturing client relations, and forming partnerships. In Driving Loyalty, listeners go behind the scenes of Enterprise Holdings -- the parent company of Enterprise, Alamo, and National rental car companies -- to discover how attention to stakeholder relationships can be a key factor in success.
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Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
Driving Loyalty: Turning Every Customer and Employee Into a Raving Fan for Your Brand
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Product Details
| BN ID: | 2940169475562 |
|---|---|
| Publisher: | Recorded Books, LLC |
| Publication date: | 05/31/2013 |
| Edition description: | Unabridged |
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