08/17/2015
Johnson (Dare, Dream, Do), a Merrill Lynch equity analyst turned entrepreneur, shows how and why to upend a career in this practical, concise work. Becoming a “disruptor,” whether by changing positions within a company or industry or entering an entirely new field, is vital to career and personal growth, she states. As someone who has made the leap herself, she sees disruptive innovation—defined here as “an innovation at the low end of the market that eventually upends an industry”— as a pathway to new levels of success. She employs E.M. Roger’s S-curve model, used to study the diffusion of innovation, to explain the psychological effects of personal disruption, such as increased dopamine levels. Focusing on how to overcome the initial frustration of being at the low end of the curve, she recommends “understanding the job-to-be-done” and “identifying the job you want done,” thereby determining the “right risks” to take. She also shows how to draw on one’s strengths and figure out how they can be applied to the unmet needs of potential customers and clients. Johnson astutely highlights the value of constraints, the dangers of entitlement, and the necessity of changing plans when circumstances call for it. Her chapter on learning from failure contains particularly wise advice that everyone should embrace. In Johnson’s closing chapter, she emphasizes the value of a “discovery-driven career” and the possibilities it offers. Savvy and often counterintuitive, this superb book offers the tools, mind-set guidance, and rationale for avoiding complacency and embracing a new career path. (Oct.)
Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new?
Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different-they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in driving innovation via personal disruption, Whitney Johnson, will help you understand how the frameworks of disruptive innovation can apply to you: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. In this book, you will learn how to apply these frameworks to building a business, career-and you.
We are living in an era of accelerating disruption-those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption, and use it to their competitive advantage.
1121177527
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new?
Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different-they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in driving innovation via personal disruption, Whitney Johnson, will help you understand how the frameworks of disruptive innovation can apply to you: if you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Dream big dreams. Do something astonishing. Disrupt yourself. In this book, you will learn how to apply these frameworks to building a business, career-and you.
We are living in an era of accelerating disruption-those who can manage the S-curve waves of learning and maxing out will have a competitive advantage. But this is a skill set that needs to be learned. Disrupt Yourself will help people cope with the unpredictability of disruption, and use it to their competitive advantage.
23.48
In Stock
5
1
![Disrupt Yourself: Putting the Power of Disruptive Innovation to Work](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
![Disrupt Yourself: Putting the Power of Disruptive Innovation to Work](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
Disrupt Yourself: Putting the Power of Disruptive Innovation to Work
FREE
with a B&N Audiobooks Subscription
Or Pay
$23.48
$24.98
23.48
In Stock
Editorial Reviews
Product Details
BN ID: | 2940170168507 |
---|---|
Publisher: | Ascent Audio |
Publication date: | 11/01/2015 |
Edition description: | Unabridged |
Sales rank: | 897,780 |
Videos
![](/static/img/products/pdp/default_vid_image.gif)
From the B&N Reads Blog