Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity

by Josh Linkner Narrated by Marc Cashman

Overview

We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity - at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz - as well as hundreds of interviews with CEOs, entrepreneurs, and artists - into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.

Editorial Reviews

Library Journal

Linkner, founder and CEO of ePrize, one of the top online interactive promotions companies, outlines why businesses need to stay creative to stay competitive. After noticing that businesses have work flows and systems in place for almost every aspect of corporate behavior except creativity, Linkner designed a five-step process to manage innovation as part of daily, monthly, and annual goals. While the individual steps focus on keeping employees alert and responsive to new ideas, the fundamentals of the process mirror established project-management theory. The book provides checklists and questionnaires that spur readers through the process, as well as dozens of examples that highlight the effectiveness of creativity in the workplace. VERDICT One of the few books that outline a method for incorporating creativity within standard operating procedures, this will appeal to general business readers as it provides a straightforward plan for boosting innovation.—John Rodzvilla, Emerson Coll., Boston

AUGUST 2011 - AudioFile

A CEO and entrepreneur shows how a company can foster more original thinking and problem solving. Creative tricks from the world of music (the author is a guitarist) work well to illustrate how to break free from safe and familiar corporate operating styles. Narrator Marc Cashman captures the excitement in these sections—he seems to understand the often-cryptic language of jazz. With the nonmusical parts of this guide, his distinctive voice and smart-aleck tone add an undercurrent of sophisticated fun to material that at times sounds overpopulated with lists and prescriptions. Cashman demonstrates such a good grasp of the message and has such a good time performing it that one is fully convinced of the potential for any corporate bureaucracy to become more hospitable to creativity—a necessity for today’s markets. T.W. © AudioFile 2011, Portland, Maine

Product Details

BN ID:	2940175637077
Publisher:	Dreamscape Media
Publication date:	04/05/2011
Edition description:	Unabridged

Read an Excerpt

Click to read or download

Videos