Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook
Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the ever-evolving world of digital marketing. Whether you're a small business owner, entrepreneur, or marketer looking to scale your business and brand, this book is packed with actionable strategies to help you navigate today's digital-first landscape.

In Digital Threads, bestselling author, Fractional CMO, and keynote speaker Neal Schaffer distills over a decade of digital marketing experience into a clear, step-by-step guide. Schaffer has consulted with businesses of all sizes, and now he shares his proven strategies to help you achieve measurable success—without the need for massive budgets or complex marketing tools.

This book is designed for anyone who wants to build a solid online presence and grow their business in a competitive digital marketplace. With Digital Threads, you will discover how to:

Leverage Big-Brand Strategies on a Small-Business Budget: Learn how to apply the same digital marketing techniques that the biggest brands use—without breaking the bank. Neal walks you through strategies that are practical and scalable, making them accessible for any size business.

Create an Omnipresent Digital Footprint: Master the art of repurposing content to create a robust and consistent online presence across multiple platforms. Whether it's social media, email marketing, or blog content, Digital Threads teaches you how to make your content work harder for you.

Harness the Power of AI: Stay ahead of the curve by integrating AI-driven tools to streamline operations, boost marketing efficiency, and optimize content. Schaffer explains how to incorporate AI tools in a way that enhances your marketing efforts—without overwhelming you with technical jargon.

Maximize SEO and Lead Generation: Build a solid foundation with effective search engine optimization (SEO) strategies that drive traffic and boost visibility. Learn how to create lead magnets and develop a lead generation strategy that converts prospects into loyal customers.

Master Social Media and Influencer Marketing: Create platform-authentic content for social media, use influencer marketing to amplify your reach, and tap into the power of user-generated content to build brand loyalty and engagement.

Scale Your Marketing with Automation: Discover how to automate your marketing efforts using tools that help you save time while maintaining a personal connection with your audience. Neal outlines how to use marketing automation to optimize communication pathways and drive consistent growth.

Packed with real-world examples and case studies, Digital Threads offers insights that are not only theoretical but also grounded in practical application. Neal Schaffer's proven marketing frameworks and step-by-step strategies will empower you to navigate the digital landscape with confidence.

By the end of Digital Threads, you will have the tools, knowledge, and confidence to:
  • Build a solid online presence that drives measurable results
  • Increase your visibility and engagement across social media and digital platforms
  • Use AI tools to enhance your marketing efforts and improve efficiency
  • Grow your business sustainably by repurposing content and leveraging automation

With endorsements from industry leaders such as Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is more than just another marketing book—it's a game-changing playbook that offers a comprehensive guide for small businesses and entrepreneurs who are serious about building a brand in today's digital-first world.

If you're ready to stop guessing and start growing, Digital Threads is your roadmap to success. Grab your copy today and start weaving your way to a brighter future in digital marketing.
1146333697
Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook
Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the ever-evolving world of digital marketing. Whether you're a small business owner, entrepreneur, or marketer looking to scale your business and brand, this book is packed with actionable strategies to help you navigate today's digital-first landscape.

In Digital Threads, bestselling author, Fractional CMO, and keynote speaker Neal Schaffer distills over a decade of digital marketing experience into a clear, step-by-step guide. Schaffer has consulted with businesses of all sizes, and now he shares his proven strategies to help you achieve measurable success—without the need for massive budgets or complex marketing tools.

This book is designed for anyone who wants to build a solid online presence and grow their business in a competitive digital marketplace. With Digital Threads, you will discover how to:

Leverage Big-Brand Strategies on a Small-Business Budget: Learn how to apply the same digital marketing techniques that the biggest brands use—without breaking the bank. Neal walks you through strategies that are practical and scalable, making them accessible for any size business.

Create an Omnipresent Digital Footprint: Master the art of repurposing content to create a robust and consistent online presence across multiple platforms. Whether it's social media, email marketing, or blog content, Digital Threads teaches you how to make your content work harder for you.

Harness the Power of AI: Stay ahead of the curve by integrating AI-driven tools to streamline operations, boost marketing efficiency, and optimize content. Schaffer explains how to incorporate AI tools in a way that enhances your marketing efforts—without overwhelming you with technical jargon.

Maximize SEO and Lead Generation: Build a solid foundation with effective search engine optimization (SEO) strategies that drive traffic and boost visibility. Learn how to create lead magnets and develop a lead generation strategy that converts prospects into loyal customers.

Master Social Media and Influencer Marketing: Create platform-authentic content for social media, use influencer marketing to amplify your reach, and tap into the power of user-generated content to build brand loyalty and engagement.

Scale Your Marketing with Automation: Discover how to automate your marketing efforts using tools that help you save time while maintaining a personal connection with your audience. Neal outlines how to use marketing automation to optimize communication pathways and drive consistent growth.

Packed with real-world examples and case studies, Digital Threads offers insights that are not only theoretical but also grounded in practical application. Neal Schaffer's proven marketing frameworks and step-by-step strategies will empower you to navigate the digital landscape with confidence.

By the end of Digital Threads, you will have the tools, knowledge, and confidence to:
  • Build a solid online presence that drives measurable results
  • Increase your visibility and engagement across social media and digital platforms
  • Use AI tools to enhance your marketing efforts and improve efficiency
  • Grow your business sustainably by repurposing content and leveraging automation

With endorsements from industry leaders such as Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is more than just another marketing book—it's a game-changing playbook that offers a comprehensive guide for small businesses and entrepreneurs who are serious about building a brand in today's digital-first world.

If you're ready to stop guessing and start growing, Digital Threads is your roadmap to success. Grab your copy today and start weaving your way to a brighter future in digital marketing.
1.99 In Stock
Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook

Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook

by Neal Schaffer
Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook

Digital Threads: The Small Business and Entrepreneur Digital First Marketing Playbook

by Neal Schaffer

eBook

$1.99 

Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
WANT A NOOK?  Explore Now

Related collections and offers

LEND ME® See Details

Overview

Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing is your ultimate guide to mastering the ever-evolving world of digital marketing. Whether you're a small business owner, entrepreneur, or marketer looking to scale your business and brand, this book is packed with actionable strategies to help you navigate today's digital-first landscape.

In Digital Threads, bestselling author, Fractional CMO, and keynote speaker Neal Schaffer distills over a decade of digital marketing experience into a clear, step-by-step guide. Schaffer has consulted with businesses of all sizes, and now he shares his proven strategies to help you achieve measurable success—without the need for massive budgets or complex marketing tools.

This book is designed for anyone who wants to build a solid online presence and grow their business in a competitive digital marketplace. With Digital Threads, you will discover how to:

Leverage Big-Brand Strategies on a Small-Business Budget: Learn how to apply the same digital marketing techniques that the biggest brands use—without breaking the bank. Neal walks you through strategies that are practical and scalable, making them accessible for any size business.

Create an Omnipresent Digital Footprint: Master the art of repurposing content to create a robust and consistent online presence across multiple platforms. Whether it's social media, email marketing, or blog content, Digital Threads teaches you how to make your content work harder for you.

Harness the Power of AI: Stay ahead of the curve by integrating AI-driven tools to streamline operations, boost marketing efficiency, and optimize content. Schaffer explains how to incorporate AI tools in a way that enhances your marketing efforts—without overwhelming you with technical jargon.

Maximize SEO and Lead Generation: Build a solid foundation with effective search engine optimization (SEO) strategies that drive traffic and boost visibility. Learn how to create lead magnets and develop a lead generation strategy that converts prospects into loyal customers.

Master Social Media and Influencer Marketing: Create platform-authentic content for social media, use influencer marketing to amplify your reach, and tap into the power of user-generated content to build brand loyalty and engagement.

Scale Your Marketing with Automation: Discover how to automate your marketing efforts using tools that help you save time while maintaining a personal connection with your audience. Neal outlines how to use marketing automation to optimize communication pathways and drive consistent growth.

Packed with real-world examples and case studies, Digital Threads offers insights that are not only theoretical but also grounded in practical application. Neal Schaffer's proven marketing frameworks and step-by-step strategies will empower you to navigate the digital landscape with confidence.

By the end of Digital Threads, you will have the tools, knowledge, and confidence to:
  • Build a solid online presence that drives measurable results
  • Increase your visibility and engagement across social media and digital platforms
  • Use AI tools to enhance your marketing efforts and improve efficiency
  • Grow your business sustainably by repurposing content and leveraging automation

With endorsements from industry leaders such as Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads is more than just another marketing book—it's a game-changing playbook that offers a comprehensive guide for small businesses and entrepreneurs who are serious about building a brand in today's digital-first world.

If you're ready to stop guessing and start growing, Digital Threads is your roadmap to success. Grab your copy today and start weaving your way to a brighter future in digital marketing.

Product Details

BN ID: 2940186118725
Publisher: PDCA Social
Publication date: 10/01/2024
Sold by: Barnes & Noble
Format: eBook
File size: 3 MB

About the Author

Neal Schaffer is a leading authority on digital marketing, social media, and influencer marketing. As a seasoned Fractional CMO, bestselling author, keynote speaker, and university educator, Neal has spent over a decade helping businesses of all sizes build and execute successful marketing strategies in the digital-first world.

With six published books, including Maximizing LinkedIn for Business Growth, The Age of Influence, and Maximize Your Social, Neal’s work has empowered countless entrepreneurs, small business owners, and marketers to harness the power of digital tools to grow their brands. His newest book, Digital Threads: The Small Business and Entrepreneur Playbook for Digital-First Marketing, continues this mission, providing readers with the actionable strategies and insights needed to navigate the complexities of today’s digital landscape.

Neal has consulted for some of the world’s top companies across various industries and has been invited to speak at hundreds of events in over a dozen countries across four continents. His dynamic, results-driven approach blends his expertise in content marketing, social media, and influencer marketing with the latest advancements in AI and automation, making him a trusted voice in the digital marketing space.

In addition to his work as a consultant, Neal also teaches social media marketing at Rutgers Business School and influencer marketing and personal branding at UCLA Extension, equipping students with the practical skills to thrive in the digital-first economy.

Neal’s influence extends beyond his books and speaking engagements. He regularly shares valuable insights on his blog and podcast, Your Digital Marketing Coach, where he educates a global audience on the latest trends and best practices in marketing. His passion for helping businesses succeed in the digital age is the driving force behind his work, and through Digital Threads, he’s excited to share the proven strategies that can lead to measurable success and sustained growth.
From the B&N Reads Blog

Customer Reviews