In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.
Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.
Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.
Digital Marketing Fundamentals: From Strategy to ROI
602Digital Marketing Fundamentals: From Strategy to ROI
602Paperback(3rd ed.)
Product Details
ISBN-13: | 9781032964690 |
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Publisher: | Taylor & Francis |
Publication date: | 02/04/2025 |
Series: | Routledge-Noordhoff International Editions |
Edition description: | 3rd ed. |
Pages: | 602 |
Product dimensions: | 6.69(w) x 9.44(h) x (d) |