Table of Contents
Foreword xxiii
Introduction xxvii
1 Goal-Directed Product and Service Design 3
2 Assembling the Team 15
3 Project Planning 35
4 Research Fundamentals 51
5 Understanding the Business 65
6 Planning User Research 85
7 Understanding Potential Users and Customers 113
8 Example Interview 155
9 Other Sources of Information and Inspiration 183
10 Making Sense of Your Data: Modeling 201
11 Personas 229
12 Defining Requirements 299
13 Putting It All Together: The User and Domain Analysis 351
14 Framework Definition: Visualizing Solutions 377
15 Principles and Patterns for Framework Design 405
16 Designing the Form Factor and Interaction Framework 425
17 Principles and Patterns in Design Language 479
18 Developing the Design Language 497
19 Communicating the Framework and Design Language 515
20 Detailed Design: Making Your Ideas Real 551
21 Detailed Design Principles and Patterns 571
22 Detailed Design Process and Practices 605
23 Evaluating Your Design 649
24 Communicating Detailed Design 659
25 Supporting Implementation and Launch 685
26 Improving Design Capabilities in Individuals and Organizations 693
Index 710