The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster’s appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form.
In doing so it focuses on the field of airline travel posters which developed precisely in the period of the twentieth century (1920–1970) that coincided with the onset of mass travel.
The field of poster studies is vast, but it is surprising how little work has been done till date on the fundamental structures – semiotic and semantic – that underpin the visual messages posters produce. Most studies of posters focus either on their history; on specific themes – politics, travel, sport, cinema; or on their status as collectable items. Though such approaches are valid, they hardly account for the specificity of the poster’s appeal or for the complex semiotic and cultural issues poster art raises. This book sets out to tackle these latter issues since they are fundamental both to the deeper significance and to the wider appeal of the poster as a cultural form.
In doing so it focuses on the field of airline travel posters which developed precisely in the period of the twentieth century (1920–1970) that coincided with the onset of mass travel.
Design in Airline Travel Posters 1920-1970: A Semiology and Sociocultural History
134Design in Airline Travel Posters 1920-1970: A Semiology and Sociocultural History
134Product Details
ISBN-13: | 9781839985348 |
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Publisher: | Anthem Press |
Publication date: | 04/05/2022 |
Series: | Anthem Studies in Travel |
Pages: | 134 |
Product dimensions: | 6.00(w) x 9.00(h) x 1.00(d) |